Senior Manager, Brand Strategy Oakland, CA

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free.

Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

* Banking services provided by MVB Bank, Inc., Member FDIC

As Credit Karma continues to scale, we are looking for a Senior Manager, Brand Strategy to ensure our brand strategy is clear, durable, and actionable — and that it meaningfully shapes how the brand shows up across campaigns, channels, and experiences over time. This role sets strategic direction for the Credit Karma brand, builds brand strategy capability across the organization, and leads a high-performing team of Brand Strategists.

As part of Intuit, this role also ensures Credit Karma’s brand shows up clearly and cohesively alongside Intuit and Intuit partner brands. The Senior Manager will partner closely with teams across the Intuit ecosystem to drive alignment where our brands intersect, while maintaining a distinct and differentiated Credit Karma brand in the market.

• Own and evolve Credit Karma’s brand positioning, narrative, and messaging frameworks, ensuring they are clear, durable, and actively used to guide decisions across campaigns, channels, and experiences
• Set strategic direction for how the Credit Karma brand shows up in market—both independently and alongside Intuit and Intuit partner brands—bringing principled judgment to complex brand, naming, and messaging decisions that balance long-term equity with near-term business needs
• Ensure brand strategy meaningfully shapes work from the start by embedding strategic thinking early in briefs, planning, and concept development
• Partner closely with Creative leadership to provide clear, provocative strategic direction that inspires breakthrough creative and raises the bar on execution quality
• Collaborate with Integrated Marketing and Social Strategy to translate brand strategy into cohesive, intentional cross-channel execution, reducing rework and late-stage misalignment
• Lead and develop a best-in-class team of passionate, data-driven Brand Strategists (4 individuals), setting clear priorities, managing capacity, and building strategic rigor, confidence, and influence across the team
• Build strong, trusted relationships with senior cross-functional partners across Creative, Integrated Marketing, Social Strategy, Growth, Product Marketing, Research, and Analytics, influencing without authority to drive alignment and momentum
• Ground brand strategy in insight by partnering with Research and Analytics to bring customer, market, and cultural learning into decision-making, and by using in-market performance to evolve brand frameworks over time

• Work at a mission-driven company helping people make real financial progress — from getting out of debt to buying their first home
• Opportunity for outsized impact by shaping the strategic foundation of one of the most recognized brands in personal finance
• Lead and grow a talented Brand Strategy team while partnering with best-in-class creative and marketing leaders
• Influence some of Credit Karma’s most important brand and product initiatives

• 8+ years of experience in Brand Strategy, Creative Strategy, or Brand Planning roles, working directly with creative teams (in-house and/or agency)
• 3+ years of people management experience, leading and developing high-performing teams
• Demonstrated leadership on brand strategy and narrative frameworks that have shaped real work in market
• Strong strategic judgment, with the ability to make principled decisions in ambiguous environments
• A proven track record of using qualitative and quantitative data to inform strategy and decision-making