Director, Growth Marketing

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free.

Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

* Banking services provided by MVB Bank, Inc., Member FDIC

We are seeking a dynamic and results-drivenGrowth Marketing Director, Personal Loans to drive business growth for our best-in-class Personal Loan marketplace.

This role will lead a team of high-performing, data-driven marketers focused on owned channels, including email, push notifications, and in-app marketing, while working collaboratively with paid marketing teams. You will collaborate closely with cross-functional partners—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal teams—to develop and execute innovative, data-driven marketing strategies that achieve double-digit growth for the Personal Loans business.

Your team’s efforts will be prioritized and guided by well-researched member problems and a discerning focus on impact. The ideal candidate has a proven track record in growth marketing, deep experience with lifecycle and CRM strategies, and outstanding leadership skills.

• Lead Team Performance:
  Lead a high-performing team of data-driven growth marketers, empowering them to unlock new growth opportunities across email, push, and in-app marketing channels.
• Drive Revenue Growth:
  Own the marketing strategy and execution that contributes to double-digit business growth for the Personal Loans business.
• Craft Durable Marketing Strategies:
  Leverage consumer insights to design and implement robust marketing interventions that engage users effectively at each stage of a personal loan consideration journey - from need awareness, to solution exploration, and finally to loan application.
• Optimize Owned Channels:
  Lead your team in their development and execution of multi-channel campaigns (e.g., email, push, in-app notifications) that achieve measurable business results. Continuously test and optimize these campaigns to improve open rates, click-through rates, and overall funnel efficiency.
• Personalization at Scale:
  Guide your team in their use of segmentation, targeting, credit bureau data, and behavioral signals to build personalized, scalable messaging that deepens customer engagement and builds member confidence in the Credit Karma platform.
• Collaborate Across Teams:
  Partner with cross-functional teams—including Product, Design, Creative, Engineering, Analytics, Data Science, and Legal—to ensure seamless end-to-end user experiences.
• Analyze and Iterate:
  Leverage data to evaluate the success of campaigns, report on performance metrics, and uncover insights that drive continuous improvement and innovation.
• Enhance User Experiences:
  Influence key product decisions to improve conversion and deliver a best-in-class customer experience across all member touchpoints.
• Stay Ahead of Trends:
  Monitor market conditions, competitors, and industry innovations to identify new opportunities for growth.

• 8+ years of experience in growth marketing, lifecycle marketing, or CRM leadership roles, with at least 3 years managing high-performing teams.
• Proven ability to drive measurable business outcomes, especially revenue growth, through owned marketing channels.
• Experience managing channel revenue to meet annual goals and forecasts
• Experience optimizing campaigns across email, push, and in-app channels, with a track record of delivering impactful wins.
• Analytical mindset with expertise in A/B testing, data interpretation, and turning insights into actionable marketing strategies.
• Track record of launching programs that scale 1:1 user personalization
• Demonstrated ability…