Social Media Web Analyst

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PRIMARY PURPOSE OF POSITION This job is responsible for executing a clearly defined social media strategy in line with corporate communications, marketing and customer support initiatives. This position is responsible for evaluating, planning, organizing, managing, and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent message and strengthening the company’s position in the online community.

This position also performs day-to-day activities including content updates and site maintenance for all company-related internet and intranet sites consistent with the centralized management of all electronic communications and standards. This position uses content management, portal software and Adobe Creative Suite to manage and deploy the sites it operates. This job independently works with clients to enhance internal and external communications to meet business goals and improve company’s image and profitability.

Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.

• 1. Manage and execute all aspects of Social Media and Website development and maintenance, including:
  • Develops and edits content for the social media landscape.
  • Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use social media in support of daily operations and customer-focused campaigns.
  • Stays current with all social media industry developments and best practices.
  • Manages social media campaigns against defined success metrics.
  • Create, edit, manage and post online content.
  • Adhere to the company digital user experience standards and guidelines – including usability, graphic design, branding, information architecture, navigation, content and functionality.
  • Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing.
  • Apply understanding of customer needs, business/functional requirements, company Web and Social Media standards and guidelines and IT (internal and external) capabilities in the design and development and/or implementation of Web technologies (social media applications, application widgets, etc.).
  • Creates new site / service development, including assisting with requirements gathering, creating functional site prototypes, and testing.
  • Collaborate with all business areas and other team members to produce compelling Web and Social Media content.
  • Post multimedia files to the Web. Process, compress, and caption files for the company’s online archives and external social media outlets.
  • Monitor and respond to customer inquiries received via the Web.
• 2. Provide statistical information to ensure the most effective utilization of personnel, equipment and/or materials for business operations.
• 3. Monitor and coordinate activities to support operational performance management specifically company presence, in social media channels (e.g., Facebook, Twitter, You Tube, Linked In, Blogs, etc.), maintain ongoing communication and report daily results. Maintain quality control and review at all stages of Web site production with client and Web team to ensure final product meets all defined standards.
• 4. Track, maintain, analyze and provide current information on the operation’s business scorecard or key performance indicators (KPIs). Develop, execute and evaluate integrated online communications strategies and tactics to effectively communicate to customers and other stakeholders about energy-related products, services or issues in the most efficient and cost‑effective manner. Provide strategic online communication counsel to internal stakeholders, using all relevant communication tools (planning, research, tactic development and measurement).
  
  Creates and implements integrated communication strategies and targeted tactics to positively position the company within the community and support the company’s brand and image to…