Marketing Specialist; On-Site

The Marketing Specialist is a hands-on, creative individual responsible for developing, executing, and maintaining high-quality marketing content and brand consistency for Relief Mental Health. This role focuses on creating content, building messaging, optimization of technology, and executing digital and physical marketing assets while partnering closely with the digital marketing specialist, clinical, operations, and growth teams.

The Marketing Specialist blends strategic thinking with day-to-day execution, ensuring messaging is clear, accurate, patient-centered, and aligned with Relief Mental Health’s brand and clinical mission.

• Create, review, and finalize external-facing content including social media posts, website copy, blog articles, advertising creative, and promotional materials

• Develop and execute regional marketing strategies to support specific growth initiatives

• Regularly review marketing materials and touchpoints to identify inconsistencies and opportunities to strengthen brand presence

• Design and update interior and exterior clinic signage to ensure brand consistency

• Work directly with vendors to update, replace, or install signage as needed

Email Marketing & CRM

• Build, manage, and optimize email marketing campaigns across patient and provider audiences using our CRM and email platform

• Develop and maintain segmented email lists based on patient status, treatment interest, location, referral source, and engagement behavior

• Design and execute automated drip campaigns for prospective patients at every stage of the funnel — from initial inquiry through consultation booked, treatment started, and beyond

• Build provider-facing email sequences to support business development outreach and referral partner nurturing

• Monitor campaign performance (open rates, click-through rates, conversion, unsubscribes) and report weekly on key metrics with actionable recommendations

• Ensure all email communications are HIPAA-compliant and align with Relief's brand voice and messaging guidelines

• Conduct A/B testing on subject lines, send times, content, and CTAs to continuously improve performance

Third-Party Lead Generation Platforms

• Own day-to-day management and optimization of all third-party lead generation platforms including Psychology Today, Zocdoc,TMS near me , and similar directories

• Monitor lead volume, quality, and cost-per-lead across all platforms and provide monthly performance reports

• Ensure all platform listings are accurate, current, and fully optimized — including photos, bios, specialties, insurance information, and availability

• Identify and evaluate new lead generation platforms and make recommendations for expansion or consolidation based on performance data

• Coordinate with the clinical and operations teams to ensure lead gen capacity aligns with actual appointment availability

Digital Profile & Reputation Management

• Own and maintain provider and clinic profiles across all digital channels including Google Business Profile, Health grades, Yelp, WebMD, Vitals, US News Health, and emerging platforms

• Ensure consistency of name, address, phone number, hours, services, and imagery across every platform
  -no outdated information, no mismatched listings

• Manage and respond to online reviews in alignment with HIPAA guidelines and Relief's patient communication standards

• Proactively build out and optimize new profiles on emerging directories and healthcare platforms as the digital landscape evolves

• Coordinate headshots, bios, and credential updates with clinical staff to keep all provider profiles current and professional

• Support Linked In profile optimization for providers and leadership as part of Relief's broader thought leadership strategy

• Create, update, and maintain website content across all service lines

• Ensure accuracy of clinical offerings, provider information, and brand messaging

• Use analytics and user behavior data to recommend and implement content improvements

• Update and ensure all website content is conducive to target markets, utilizing buttons for leads, SEO…