Category Marketing Manager

Overview

The Job - The Category Marketing Manager is responsible for the development of marketing strategies for key product categories. You will collaborate with merchandising and marketing channel leads to create annual marketing plans, category messaging, brand positioning and consumer activation plans by channel while establishing vendor relationships with key vendor partners to align category marketing plans and campaign timing and messaging.

In addition, the Category Marketing Manager will support the Sr. Category Marketing Managers in their efforts to drive sales, transactions, and market share in the Famous for Four categories.

• Craft the overall marketing strategy for key product categories (for example, Paint, Power, BBQ, Home Preservation). Collaborate with merchandising and marketing channel leads to create annual marketing plans, category messaging, brand positioning and consumer activation plans by channel.

• Establish vendor relationships with key vendor partners to align category marketing plans, campaign timing and messaging. Secure marketing funding for best brands through consistent vendor contact points and an annual vendor marketing collaboration meeting.

• Build content strategy for the development of local creative assets for top categories and brands in Ace Marketing Muscle and assist in identifying and building local in-store events.

• Conduct thorough category research to gain consumer insights, competitive and industry analysis, market growth and Ace’s retail sales trends to build a comprehensive marketing strategy to grow Ace’s market share.

• Manage collaboration/alignment for non-“Famous For” product/categories; identifying significant opportunities for Ace to win. Serve as first point of contact to marketing channels to review requests for resources.

• Collaborate, communicate, and execute “Famous For” in-store parties to drive traffic and transactions.

• Assist in proofing creative assets by campaign.

• 3+ years marketing or category/product management experience

• Strong analytical and data analysis skills with ability to generate insights that will translate to strategies

• Passion for idea development and cross functional communications

• Executional excellence that showcases attention to detail and adherence to deadlines

• Ability to set and achieve goals and manage multiple projects and priorities

• Excellent communication and presentation skills (oral and written)

• Excellent PC skills (Microsoft Excel, Word, PowerPoint, etc.)

• Ability to function as a team player and lead cross functional projects

• Ability to create strong relationships across internal departments and external partners

• Bachelor’s degree in business or marketing, previous experience in brand preferred.

$100000 - $128000 Per Year

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.

In addition to providing our employees a great culture, Ace also offers competitive benefits that address life’s necessities and perks, many of which expand and improve year after year, including:

• Incentive opportunities, based on role/grade level (rapid company growth over the past 5 years resulted in incentives being paid out at an average of 122% of your target opportunity!)
• Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution (once eligibility requirements have been met). Over the past 5 years, company contributions (matching, quarterly & discretionary) for fully eligible employees have averaged 10.4% of total eligible compensation.
• Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your…