Sr. Campaign Manager - Media

Responsibilities

• Lead media buying across major media partners and tech platforms, identifying the right channel mix and partnering cross-functionally in Residential and Commercial teams to deliver best-in-class campaigns
• Manage all external agencies to deliver best-in-class media plans and media placement for products and services, partnering with Brand and PR agencies to develop cohesive plans
• Leading paid media tactical planning, execution, learning plan, analysis & optimizations
• Partnering with brand marketing team to consistently represent product positioning and key marketing messages in paid, earned and social channels
• Partnering with demand gen team to create cohesive user journeys between paid, earned and owned touchpoints
• Own attribution, tracking, analyzing, and reporting results on campaign performance with development of multi-touch attribution and media mix modeling methodologies, develop reporting cadence and KPIs to track success of campaigns
• Lead annual media campaign strategy development, planning and execution across Chamberlain Group’s portfolio of products and services
• Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact

• Bachelor's Degree in Business, Marketing, Communications or related field
• 8+ years of media strategy and planning experience across offline, digital, and programmatic
• Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
• Experience tracking campaign ROI, budget management, and allocation of strategic budget and resources to maximize return on investment
• Deep understanding of the US media landscape and audience trends
• Deep understanding of audience segmentation and data strategy
• A highly strategic media thinker, with proven brand campaign leadership experience
• Ability to create highly effective media strategies to develop pipeline for commercial business

• Strong organizational and project management capabilities to plan, execute, and monitor multiple marketing campaigns simultaneously, ensuring timely delivery and adherence to deadlines
• Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation
• Ability to provide leadership, mentorship, and build internal culture
• Adept at working in a cross-functional organization
• Comfortable in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand
• Demonstrated ability to interpret marketing data and analytics to draw insights, make data-driven decisions, and optimize campaign performance

• comprehensive benefits package and 401k contribution; short-term incentive plan