Sr. Performance Marketing Manager

Overview

LaSalle Network has partnered with a Healthcare Services client in their search for a Senior Performance Marketing Manager to own and optimize multi-channel marketing campaigns focused on driving patient acquisition and growth. This is a hands-on individual contributor role ideal for a performance-driven marketer with deep experience reaching Medicare and Medicaid audiences across both traditional and digital channels. This role will play a critical part in scaling demand, improving ROI, and ensuring compliant, effective messaging across all media.

This position is a hybrid role that will require travel to offices in the Chicagoland north and northwest suburbs.

• Own end-to-end performance marketing strategy and execution across broadcast TV, radio, print, email, and digital channels
• Plan, launch, and optimize campaigns targeting Medicare and Medicaid populations, ensuring compliance with healthcare advertising regulations
• Manage campaign budgets, pacing, and performance to hit acquisition and ROI targets
• Analyze performance data across channels to identify trends, optimize spend, and improve conversion rates
• Partner cross-functionally with creative, operations, and leadership teams to align messaging and campaign goals
• Oversee media partners, vendors, and agencies as needed
• Develop testing frameworks (creative, messaging, channels) to continuously improve results
• Report on campaign performance, insights, and recommendations to senior leadership

• 6+ years of experience in performance or growth marketing
• Proven experience marketing to Medicare and Medicaid audiences (healthcare, clinics, insurance, or related sectors strongly preferred)
• Hands-on experience managing broadcast TV, radio, print, email, and digital marketing campaigns
• Strong analytical skills with the ability to translate data into actionable insights
• Experience managing budgets and optimizing spend across multiple channels
• Comfortable operating as an individual contributor in a fast-paced, growth-oriented & lean environment
• Excellent communication and stakeholder management skills

This is a full-time position offering a breadth of benefits including vision, dental, medical, 401k, PTO, and more. This position pays $125k-$135k based on experience. If this sounds like the position for you, apply today!

Missy Stella
Sr. Marketing Recruiter

LaSalle Network is an Equal Opportunity Employer m/f/d/v.