Co-Developed ETF Manager

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

The
Co-Developed

ETF Manager
is a critical leadership role within Tidal Financial Group responsible for overseeing and accelerating the performance of a defined set of strategic ETF relationships and products where Tidal plays an elevated role in product development, partner alignment, and long-term growth outcomes.

This role sits at the intersection of product development, client partnerships, brand building, competitive strategy, and capitalmarketsexecution. The Co-Developed

ETF Manageris accountable for driving new partnerships, shaping product roadmaps, strengthening existing
co-developed
brands, and ensuring each product’s long-term growth trajectory.

This is a high-visibility, high-impact rolewith direct influence on Tidal’srevenue, reputation, and strategic evolution.

Serve as the primary relationship manager forco-developed product partners (sponsors, sub-advisors, collaborators).Lead regular business reviews, performance updates, and strategic planning sessions.

Negotiate commercial terms, partnership agreements, product mandates, and roadmap commitments.

Own the strategic direction and day-to-day oversight of Tidal’sco-developed ETFportfolio.

Monitor product performance, flows, positioning, liquidity, and distribution traction; convert insights into action.

Develop structured roadmaps for eachco-developed ETF, including enhancements, marketing needs, and long-term innovation opportunities.

Maintain a constant pulse on the competitive environment across ETF categories relevant to theco-developed portfolio.

Track competitor product launches, fee changes, indexmethodologyupdates, positioning shifts, flows, media sentiment, and distribution patterns.

Identify early signals of competitive threat or opportunity and translate them into proactive strategy adjustments

Deliver concise, actionable competitive analysis to leadership and product partners to inform product decisions and roadmap evolution.

Ensure Tidal’sco-developed products arealways positioned for success, either through differentiation, innovation, or superior execution.

Identifynewco-developed ETFopportunities based on market demand, competitive whitespace, and partner conversations.

Lead concept development, commercial analysis, and feasibility assessment.

Partner with internal teams to bring products from idea → launch → scale.

Oversee brand development forco-developed products such as messaging, positioning, audience targeting, and go-to-market planning.

Collaborate with marketing to drive awareness, usage, and advisor engagement.

Monitor advisor/investor sentiment, digital footprint, and ecosystem chatter; helpoptimizebrand strategy accordingly.

Work closely with Tidal’scapital markets team to ensureoptimalliquidity provision, market maker engagement, creation/redemption dynamics, and trading health.

Ensureco-developed

ETFsmaintainhigh market quality andan exceptional investor experience.

Track and report product-level economics, revenue contribution, and margin impact.

Identify and execute levers to maximize economics including pricing improvements, distribution expansion, strategic partnerships, or product extensions.

Recommend areas of investment or reallocation based on product performance and competitive position.

Deep ETF experience across product, capital markets, strategy, or distribution (12+ years preferred).Strong understanding of ETF structure, liquidity, trading, regulations, and competitive dynamics.

Proven ability to manage complex partnerships and negotiate meaningful commercial outcomes.

Experience building and scaling brands or product franchises.

Strategic thinker with the ability to spot trends early and convert insights into action.

Excellent relationship-building and communication skills.

High EQ, high IQ, and high accountability.

Comfortable operating in a high-velocity, entrepreneurial environment.

A multi-athlete operator who can flex across product, strategy, relationships, and commercial execution.

Someone who thrives with ownership and seeks roles where outcomes are visible and meaningful.

Ambitious, disciplined, curious, and unafraid to challenge assumptions.

Someone who believes that excellence is a habit, not an event.