Comms & Content Manager

Overview

We are Reckitt. Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world’s most loved and trusted health, hygiene and nutrition brands. Our purpose and fight motivate us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D, while leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With a scale of our 2500 marketing community and our leading-edge Marketing Academy, your opportunities to grow and upskill will be extensive.

About The Role

The Consumer Engagement Team’s mission is to deliver marketplace out performance across our Omni channel strategy, leveraging evidence to win brand missions across integrated marketing practices and with a digital consumer experience  vision is centered around a collaborative, agile and analytics informed process.

• Habitat Comms Task Owner– Mapping of consumer journeys within a consumer Habitat and with the objective of aligning to Brand Missions
• Comms Jobs to be done & KPI mapping across Paid/owned/earned strategy
• Digital Brief Approver to align to Brand Habitat
  - Digital Lab/Influencer/BAM
• CRM & Loyalty newsletter CX owners
• Brand / Retail site management and alignment to brand habitat
• Influencer platform & creator stewardship, project management
• MRM Digital Lab Stewards, managing scope, effective briefing approval, timelines to launch date, inclusive of revision loop and SLAs & Creative Xcompliance
• Social account management
• Brand Stores:
  Develop BIC content strategy for Brand Stores, across retailers
• Creation:
  Design BIC A+/B+ eCommerce content for NPD, EPD, or BDI across  1st Party, 3rd party (Marketplace customers), Pure Play and Bricks & Clicks
• Optimization:
  Ongoing audits with Test & Learn across our owned sites inclusive of brand & retail as a way to improve performance
• Adaptation:
  Tailor A+/B+ content to retailer specifications
• Asset Management:
  Responsible for ensuring the DAM, Salsify and Web collage have updated content for the respective brands
• Review Generation & Syndication:
  Execute sampling programs (Bazaar Voice) and ensure NPDs launch with reviews
• Content Contractors: content managers to work seamlessly with our team of 3 digital designers, in order to execute and produce digital content

• Bachelor’s degree, MBA a plus
• 8+ years in career leading CPG company, Advertising, or Mar Tech industries
• Strong commercial awareness, entrepreneurial mindset, ability to influence, creativity
• Strong sense of urgency and achievement, resilient and able to respond under pressure
• Strong analytical skills, financial skills, and P&L understanding
• Capable of analyzing data to draw conclusions from the data
• Strong organizational skills and attention to detail

This role is not currently sponsoring visas or considering international movement at this time.

Brand Strategy, Presentation skills, Drive Innovation, Storytelling, New Product Development, Creativity, Digital Marketing, Commercial acumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, Category Strategy.

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee…