Associate Brand Manager, Wellness

Associate Brand Manager, Wellness

City:
Nutley

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

The Associate Brand Manager (ABM) plays a key role in driving the growth of assigned brands within the Wellness category. This position resides within the US Marketing function reporting to the Medical Director and supports brand development through equity building, activation, and business initiatives. The ABM will contribute to shaping category strategy, ensuring excellent marketing execution, and achieving specific growth objectives.

This role offers a dynamic opportunity to contribute to a leading brand's success while developing essential marketing and business management skills.

eCommerce Performance & Retail Media

• Own and activate day-to-day eCommerce performance (hands-on-keyboard) across key online retailers and marketplaces (e.g., Amazon, Walmart, Target, Instacart), with accountability for traffic, conversion, and sales KPIs
• Lead performance marketing execution, partnering with internal media teams to plan, execute, and optimize paid search, sponsored products, display, and other lower-funnel retail media investments
• Manage budgets and pacing across platforms to maximize ROI and capture high-intent demand during key retail moments

Digital Shelf & Conversion Optimization

• Optimize the digital shelf experience, ensuring best-in-class content across titles, bullets, imagery, A+ content, SEO, claims, reviews, and ratings
• Partner with Brand and Creative teams to translate brand strategy into compelling, conversion-driving commerce content
• Continuously identify and test conversion levers to improve discoverability, consideration, and purchase intent
• Execute digital shopper activations, including online promotions strategy, sampling programs, bundles, subscriptions, loyalty offers, and seasonal events
• Collaborate with Sales and Retail Marketing to ensure cohesive shopper storytelling across digital touchpoints

Brand Integration & Growth Support

• Ensure brand consistency and equity are maintained across all commerce touchpoints while optimizing for performance
• Support innovation and portfolio priorities, ensuring launches are set up for success with strong content, visibility, and activation plans
• Bring a brand lens to performance data, balancing short-term efficiency with long-term brand growth
• Serve as a key connector between brand strategy and commerce execution, helping teams understand how shoppers behave in digital retail environments

Analytics, Insights & Optimization

• Analyze performance data across media, digital shelf, and shopper activations, translating dashboards and retailer analytics into clear insights and action plans
• Lead test-and-learn agendas across media, content, and promotions to continuously optimize performance
• Monitor competitive activity, category trends, and emerging commerce capabilities to identify opportunities to gain share

Core…