Senior Brand Manager, Finish Additives

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City:
Nutley

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and

D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

As a member of the Marketing team, you will be responsible for focusing on driving growth in the U.S by leading the execution of the brand marketing for Finish Additives in line with the commercial strategy as set by the Area.

• Responsible for the achievement of financial and market share targets for Finish Additives brand portfolio in the U.S.
• Works across functions including Area, PO1 team, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets
• Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
• Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
• Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy.
• Supports the Sales team in creating customer presentations and meeting customer requirements.
• Coordinate and manage the brand requirements with agency partners including the statement of work, Comms audits and area brand pipeline.
• Manages the Efficiency planning of Comms including budget management & optimizing clustering shoots & multicounty shoots.
• Prepares the In market Execution plan for the Powermarket and executes the approved integrated Comms plan and digital execution plan with the media and digital agencies

This role is not currently sponsoring visas or considering international movement at this time.

• Bachelor's degree, an MBA a plus but not required
• Solid experience in development of strategy for Brand and Brand planning
• Experience in marketing models beyond traditional TVC advertising preferred (professional; digital; etc.)
• Minimum 18 months as a Brand Manager within CPG industry
• Proven leadership skills and experience
• Excellent analytical skills

#LI-Hybrid

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management.

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.

We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

USD$ - $

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and…