I&A Manager Optimisation Americas

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Nutley

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

As the Lead Marketing Analytics for the Americas, you will play a critical and high visibility role in driving data-driven decision-making across Reckitt’s marketing investments. You will partner with regional and global marketing leadership, media agencies, IT, Insights & Analytics stakeholders to measure and optimize marketing effectiveness, ensuring our brands deliver maximum impact across North America and Latin America.

• Anchor Marketing Measurement and Analytics program for the region, involving but not limited to
  - Marketing Mix Models (MMM) to quantify ROI and guide budget allocation across channels , A/B tests , other techniques as needed
• Design and analyze A/B tests and geo-lift experiments to measure incremental impact of media and promotional activities.
• Provide actionable insights on paid, owned, and earned media performance across North America and Latin America.
• Drive automation of measurement solutions, including building and implementing automated data pipelines for MMx in partnership with IT&D and media agencies.
• Translate complex analytics into clear recommendations for marketing, finance, and leadership teams.
• Thought leadership :
  Stay ahead of emerging measurement techniques and U.S. media trends, ensuring Reckitt leverages cutting-edge approaches.

• Proven experience in MMM development, delivery and interpretation at Analytic Agency, Media Agency or CPG Client side.
• Strong statistical and econometric skills; proficiency in Python, R, or similar tools.
• Hands-on experience designing and analyzing A/B tests and geo experiments for media or retail campaigns.
• Deep understanding of U.S. media ecosystem (TV, digital, retail media, programmatic, social) and retailer ecosystem.
• Ability to distill technical findings into business-friendly insights and influence senior stakeholders.
• 6–8 years in marketing analytics, marketing science, or measurement roles Education
• Bachelor’s or master’s degree in Statistics, Economics, Data Science, Marketing Analytics, or related field.

This role is not currently sponsoring visas or considering international movement at this time.

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience.

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and…