I&A Manager Optimisation Americas

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

As the Lead Marketing Analytics for the Americas, you will play a critical and high visibility role in driving data-driven decision-making across Reckitt’s marketing investments. You will partner with regional and global marketing leadership, media agencies, IT, Insights & Analytics stakeholders to measure and optimize marketing effectiveness, ensuring our brands deliver maximum impact across North America and Latin America.

• Anchor Marketing Measurement and Analytics program for the region, involving but not limited to
  - Marketing Mix Models (MMM) to quantify ROI and guide budget allocation across channels , A/B tests , other techniques as needed
• Design and analyze A/B tests and geo-lift experiments to measure incremental impact of media and promotional activities.
• Provide actionable insights on paid, owned, and earned media performance across North America and Latin America.
• Drive automation of measurement solutions, including building and implementing automated data pipelines for MMx in partnership with IT&D and media agencies.
• Translate complex analytics into clear recommendations for marketing, finance, and leadership teams.
• Thought leadership :
  Stay ahead of emerging measurement techniques and U.S. media trends, ensuring Reckitt leverages cutting-edge approaches.

• Proven experience in MMM development, delivery and interpretation at Analytic Agency, Media Agency or CPG Client side.
• Strong statistical and econometric skills; proficiency in Python, R, or similar tools.
• Hands-on experience designing and analyzing A/B tests and geo experiments for media or retail campaigns.
• Deep understanding of U.S. media ecosystem (TV, digital, retail media, programmatic, social) and retailer ecosystem.
• Ability to distill technical findings into business-friendly insights and influence senior stakeholders.
• 6–8 years in marketing analytics, marketing science, or measurement roles Education
• Bachelor’s or master’s degree in Statistics, Economics, Data Science, Marketing Analytics, or related field.

This role is not currently sponsoring visas or considering international movement at this time.

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Brand activation, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience.

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.

We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges USD$ - $ US pay transparency The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.

Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for…