Marketing Specialist

Responsibilities

• Build, optimize, and scale Hub Spot infrastructure, including workflows, lead scoring, segmentation, and lifecycle management
• Develop multi-touch nurture campaigns to move prospects from awareness to purchase
• Configure lead routing and CRM integration to ensure timely follow-up by Sales
• Create and optimize email marketing campaigns, including A/B testing and performance tracking
• Build landing pages, forms, and CTAs within Hub Spot CMS to capture and qualify leads
• Plan and execute targeted demand-generation campaigns across key customer segments (fleet operators, upfitters, distributors, and eCommerce buyers)
• Manage paid media across Google Ads, Linked In, and Meta, optimizing for cost-per-lead and pipeline contribution
• Develop conversion-focused offers such as guides, ROI calculators, and gated content

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–7 years of experience in B2B growth marketing, demand generation, or performance marketing
• Advanced Hub Spot expertise (automation, CRM integration, reporting, landing pages)
• Proven success managing paid media campaigns across Google Ads, Linked In, and Meta
• Hands‑on experience with Google Analytics 4 (GA4) and Google Tag Manager
• Strong understanding of SEO, CRO (conversion rate optimization), and digital funnel strategy
• Experience supporting longer B2B sales cycles and multi-touch attribution models
• Proficiency with Google Workspace tools; project management software experience a plus