Sales Manager

Sales Manager UK - Food Equipment - Global Market Leader

(Extruded Food Technologies)

* Previous relevant experience is essential - candidates must be selling high speed automation solutions to Food Manufacturers (or similar). Candidates without experience will not be considered.

This is a UK-wide role and can be based anywhere in the UK (North preferred)

• Develop and execute regional business plans to achieve order intake and profitability targets.
• Map and manage the full customer journey—from early awareness and solution exploration to purchasing decision and after-sales support.
• Use CRM tools to manage the full sales process: from lead capture and opportunity qualification to forecasting and deal closure.
• Proactively build and manage a robust sales pipeline through structured prospecting, market intelligence, and early engagement with potential customers.
• Develop and deliver technical and sales presentations in collaboration with BU teams, ensuring a unified, one-team approach
• Work closely with marketing, technical teams and regional offices to implement route-to-market action plans
• Improve gross margin development through strategic pricing, value-based selling, and technical differentiation.
• Support application and product development projects by sharing customer insights and market trends.
• Coordinate internally with technical, project management, and product teams to ensure seamless handover and execution.
• Collaborate with Business Unit during contract negotiations including terms and conditions and pricing
• Utilises customer feedback to drive innovation and process/product development with the relevant administration/engineering function
• Conducting market research and analysis as well as collate information regarding market pricing and expectations
• Act as link between country and BU, championing the needs of both as in a cohesive and collaborative way
• Work with marketing teams to develop brand awareness opportunities, networking within industry and participating at trade shows

• Degree in Engineering (e.g. Chemical or Mechanical), Food Science, Business or equivalent experience
• Extensive experience in international B2B sales, preferably in food processing plants, food machinery, or industrial automation.
• Experience in selling custom engineered equipment and integrated process lines to the EFT industry
• Some prior knowledge of one or more of the following application areas would be beneficial:
  Pasta Lines - Pet Food Lines - Snack Pellet Lines - Breakfast Cereal Lines
• Strong application and process knowledge, with the ability to handle complex technical sales situations and multi-stakeholder engagements.
• Proven ability to build and manage a sales pipeline, qualify leads effectively, and convert prospects into long-term customers.
• Deep understanding of customer buying behaviour and ability to tailor approaches across various stages of the customer journey.
• Strategic thinker with solid business acumen, negotiation skills, and experience in developing and executing go-to-market strategies.
• Demonstrated ability to manage agent networks, key accounts, and internal cross-functional teams.
• Good interpersonal skills and work well in a team setting as well as independently as required.
• Must be willing/able to travel to visit customers, potential clients, trade shows and industry functions require approximately 60-80% travel

Our Client is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to the businesses success - come and join them! We can offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

Please apply in writing with an up to date CV - we look forward to hearing from you