Freelance Paid Media Specialist

We're looking for an experienced Paid Media Specialist to join a busy and fast-growing agency team on a freelance basis.

You'll be supporting the team during key activation and planning periods, and working on well-known brands to shape paid media strategies.

You’ll play a hands‑on role in both media planning and campaign activation across:

• Paid Social
• PPC

From constructing detailed media laydowns to navigating complex ad platforms and launching high‑performing campaigns, you’ll combine strategic thinking with meticulous execution.

You’re responsible for:

• Planning and activating campaigns across multiple paid channels
• Managing and optimising client budgets responsibly to drive measurable performance
• Identifying and acting quickly on optimisation opportunities
• Reporting on performance in a clear, high‑level format for senior stakeholders
• Sharing industry updates and insights
• Monitoring and reporting on fanbase growth, community engagement, and sentiment
• Leading paid activity for major clients with confidence and clarity

• Proven freelance experience in paid social, PPC, and programmatic
• Strong knowledge of campaign planning, activation, and performance optimisation
• A sharp eye for detail and a deep understanding of performance metrics
• Confidence in presenting results and insights to senior stakeholders
• A passion for digital advertising in all its forms, with an appreciation for both performance and brand‑building
• Up‑to‑date knowledge of evolving measurement approaches (including MMM and broader attribution models)
• A proactive, agile mindset - someone who spots opportunities and acts fast

• Remote working or onsite if locally based