Content & Brand Strategy Manager

Why You’ll Love This Role

• Doing meaningful work that makes an everyday impact on the world around you.
• Growing your expertise and expanding your skillset with every project.
• Owning your ambition and fueling your career growth.

Doing meaningful work that makes an everyday impact on the world around you. Growing your expertise and expanding your skillset with every project. Owning your ambition and fueling your career growth.

It’s all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this week—after all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet’s technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces.

As part of the Videojet team and the broader Veralto network, you’ll work with products that make an everyday impact on the world around you—and along the way, you’ll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions.

Learn about our leading portfolio of innovative products here! ()

• Flexible working hours
• Professional onboarding and training options
• Powerful team looking forward to working with you
• Career coaching and development opportunities
• Health benefits

Reporting to the Director, Content & Brand, the Content & Brand Strategy Manager owns and evolves Videojet’s global content and brand strategy end-to-end. This is a highly visible role responsible for shaping direction, setting standards, and driving ways of working across content, brand, design, and video—while staying closely connected to execution to ensure quality, consistency, and measurable impact. You will lead a global team of content, social media, and design professionals and partner closely with regional marketing, product marketing, digital, and communications teams to ensure content and brand initiatives directly support awareness, engagement, and business growth.

The role works across global stakeholders and time zones and requires a leader who can combine strategic thinking with hands‑on execution, strong creative judgement, and the ability to drive alignment across functions. This role can remote or hybrid
, ideally based near a Videojet corporate office in the UK (Nottingham preferred) or Wood Dale, IL, with flexible working options.

• Owning and evolving the global content and brand strategy, including priorities, standards, and governance.
• Leading cross‑functional initiatives from strategy definition through execution, rollout, and measurement.
• Setting creative direction and overseeing design and video output to ensure high‑quality, on‑brand, scalable delivery.
• Developing and activating global thought leadership programs that strengthen credibility and market presence.
• Partnering with digital and regional teams to drive performance across SEO, channels, and the full marketing funnel.
• Embedding AI‑enabled tools and workflows into content creation, optimisation, and insight generation to improve efficiency and quality.

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 5+ years of experience in content strategy, brand management, or digital marketing within a global or multi‑region environment.
• Demonstrated experience developing and delivering global content or brand strategies from concept to execution.
• Experience leading or managing creative capabilities, including content, design, and/or video teams.
• Strong understanding of digital marketing performance, including SEO, content optimisation, analytics, and channel performance.
• Hands‑on experience using AI tools to enhance marketing workflows, content development, or insight generation.
• Experience working cross‑functionally in a global organisation and influencing stakeholders across teams and regions.

• You are a thought leader who…