Group Marketing Manager

Group Marketing Manager
Location - East Midlands (Hybrid - 2 days in the office)

We're looking for a strategic and commercially focused Group Marketing Manager to lead the marketing function of a fast-growing organisation with opportunities in both domestic and international education sectors.
This is a senior leadership role where you will shape and deliver marketing strategies that build brand awareness, drive engagement, and generate demand across the UK, Europe, and North America.
You'll work closely with senior stakeholders, reseller partners, and sales teams to accelerate growth, strengthen market positioning, and deliver impactful multi-channel marketing campaigns.

The role:

- Lead and deliver integrated brand-building marketing strategies aligned with the organisation's growth ambitions
- Drive digital marketing performance across SEO, paid media, content, and social channels
- Partner with reseller networks to deliver coordinated campaigns that support mutual growth
- Oversee direct marketing campaigns, including catalogues and direct mail
- Provide market insight and competitor analysis to support strategic decision-making
- Develop sales enablement tools including collateral, product literature, and digital assets
- Support the development of pricing strategies in collaboration with senior leadership
- Lead the planning and delivery of national and international trade shows
- Ensure marketing activity is data-driven, optimised, and delivers measurable results
- Manage and mentor the marketing team while coordinating external agencies

The successful candidate:
- Significant experience in senior digital and traditional marketing roles
- Background in a business supplying products to the education, childcare, or a comparable sector
- Proven success delivering multi-channel marketing campaigns that drive growth
- Experience working with reseller or partner-led sales models
- Strong leadership experience managing teams and agencies
- Digital marketing platforms and analytics tools (e.g. Google Analytics, Meta Business Suite)
- CRM experience, ideally Hub Spot
- Familiarity with Adobe Creative Suite or Canva preferred

About you:

- Strong commercial awareness and data-driven decision making
- Excellent communication and stakeholder management skills
- The confidence to influence at senior leadership level
- A proactive, adaptable approach in a fast-paced environment