Analyst, Paid Media

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Paid Digital Media Analyst is responsible for supporting strategic implementation and optimisation of our paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video and more across the EMEA region. This role will help leverage digital media to achieve and exceed Travel & Leisure Co. business objectives, and partners with business groups across the organisation to deliver against key drivers for the organisation such as membership acquisition, booking generation, member retention and overall brand awareness.

Reporting to the Manager, Digital Paid Media, there will be close partnerships with internal and external vendors and marketing teams as well as teams such as project management, brand / creative and analytics.

Responsibilities include, but are not limited to:

• Support strategy implementation, optimisation, and day-to-day execution of digital paid media programs for the EMEA region, delivering multilingual campaigns for paid search, programmatic and paid social while ensuring alignment with regional strategy and local market nuances in order to meet business KPIs
• Build, launch, and implement campaign delivery across all applicable channels including, paid search, programmatic mobile & display, paid social media, native and online video
• Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution
• Partner and collaborate with internal business teams (marketing, analytics, creative) to deploy and evolve program based on regional strategy needs/objectives
• Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimisation strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&Cs
• Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure
• Work with internal teams to ensure creative assets meet placement best practices and site specs/requirements
• Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs
• Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance
• Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards

• Continuously monitor digital campaign performance results to determine what is working and what can be improved
• Work closely with the analytics team and Manager to identify key drivers of engagement and conversion and then ensure said KPIs are embedded within campaign strategy and clearly communicated with stakeholders from end-to-end
• Successfully leverage and analyse reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs
• Work collaboratively with the analytics team on media performance and optimisation, establishing the most…