Head of Marketing

Location

London, England;
Nottingham, England

R230366

At Capital One, we aim to be a force for good in lending – enabling millions of customers to get a clear, fair deal and to succeed with credit. We are looking for a Head of Marketing who fully understands our values and what we uniquely offer to customers – to help us scale our work even further.

Owning the end‑to‑end strategic agenda, the Head of Marketing will continue to drive our brand and performance marketing forward, developing a dynamic marketing plan focused on acquiring new customers through various digital media channels.

The Head of Marketing will bring commercial acumen and business development know‑how, working internally and externally to identify high‑leverage growth opportunities. They will lead engagement, negotiation and due diligence to bring these opportunities to fruition.

This role reports to our Vice President for Customer Acquisition – a member of the UK leadership team. The Head of Marketing will engage regularly with the UK Leadership Team, leveraging those relationships to push forward new growth opportunities and investments.

• Own the development and delivery of the UK Marketing strategy – owning a large marketing budget, with a focus on maximizing ROI and brand equity.
• Lead the execution of market‑leading digital marketing for new customers across existing and emerging channels.
• Develop and drive forward our brand strategy – bringing to life our Capital One values.
• Be accountable for ensuring marketing is compliant with internal policies and regulations.
• Proactively identify high‑leverage growth opportunities – working internally and externally on engagement, negotiation and due diligence to bring these opportunities to fruition.
• Develop and manage our key strategic relationships – co‑developing growth roadmaps with our exciting partnerships.
• Own risk management processes, controls and budget management for all UK Marketing activities.
• Sponsor internal and external growth investments – working with product managers and a cross‑functional team to bring these to market.
• Stay at the forefront of market developments – bringing in external insights and driving investments to keep pace with market developments, specifically with a focus on AI‑led marketing channels and tools.
• Develop, lead and elevate high‑performing cross‑functional teams (Marketing, Analyst, Brand, Creative, Operations, Legal, Technology) to drive marketing programmes.

• An experienced marketing leader with a proven track record of driving growth across the marketing funnel in a highly regulated industry.
• Ability to thrive in a high‑performing analytical environment that encourages creativity with integrated data‑led decision making.
• Demonstrable experience building and leading strong teams at scale in a high‑performance environment.
• Ability to identify key areas of leverage, engage with senior stakeholders for buy‑in, and translate these into clear objectives and deliverables.
• A strong understanding of brand strategy and a clear understanding of how to drive performance across the marketing mix.
• Highly data‑literate and able to understand and optimise performance across campaigns and channels to drive results.
• Ability to balance strong analytical skills with the empathy to understand our customers and brand.
• Strong communication skills – able to drive understanding of the brand, the customer and our growth plans within the organisation.
• Significant experience managing complex risk management processes, with a willingness to learn quickly how to operate within financial promotion regulations.

This is a permanent position based in our Nottingham or London offices. We have a hybrid working model that gives you flexibility to work from our offices and from home. We expect you to be based in one of our offices three days a week (Tuesdays, Wednesdays and Thursdays). If you are London‑based, frequent travel to Nottingham will be required. Flexible working arrangements are available upon discussion.

• Well‑rewarded role contributing to the strategic direction and roadmap of a…