Social Media Executive

Content planning and scheduling

· Own the weekly and monthly content calendar across our clubs

· Turn operational activity into content, coaching sessions, tournaments, socials, open matches, leagues, announcements, and offers

· Keep content consistent, premium, and on brand across every location

· Work with the Marketing Manager and Marketing Executive to align content to campaigns and priorities

Content creation

· Create static assets using templates and brand guidelines for weekly club content

· Write captions that match the Vida Del Padel tone and drive action

· Create and edit short form video for Reels and Tik Tok, built around club energy and Spanish lifestyle

· Work closely with our Videographer and Editor to capture and publish high quality content at pace

Posting and channel management

· Schedule and publish posts and Stories on time across platforms

· Maintain a simple approval process so we move quickly without chaos

· Ensure posts include clear calls to action and route people into bookings and club communities

Community management and growth

· Respond to DMs and comments within agreed working windows

· Actively engage on our own content by replying, liking, and continuing conversations to keep posts performing

· Proactively engage with local communities by commenting on relevant local content, partners, and creators where it makes sense for the brand

· Interact with influencers and ambassadors to strengthen relationships and keep collaboration active

· Protect the brand tone and online reputation by handling day to day queries and escalating sensitive issues quickly

Ambassadors, influencers, and affiliates

· Work with our club ambassadors and brand ambassadors to support content creation, reposting, and coverage

· Build and maintain a pipeline of local creators and padel players per club

· Coordinate collaborations, timelines, deliverables, and repost permissions

· Support affiliate content with partner brands and make it easy for them to participate

Trend monitoring and competitor benchmarking

· Track trends on Instagram and Tik Tok and translate the right ones into Vida Del Padel style content

· Bring practical content ideas weekly that can be executed quickly

· Monitor competitor clubs and premium lifestyle brands to spot opportunities in format, messaging, and community activity

Event content support

· Attend larger events to capture content and post live coverage, Stories, short clips, atmosphere, and highlights

· Work with the Videographer and Editor to deliver recap content so the event continues to work after it finishes

· You are not responsible for running events, your focus is content capture and publishing

Paid social support

· You are not a media buyer, but you will support the marketing team with creative variations for paid ads

· Share learnings from organic performance that can inform paid creative