Associate Director, Social & Influencer

Overview

Impression Digital is a multi‑award winning digital marketing agency with offices in Nottingham, London and Manchester. We help ambitious global brands push boundaries and deliver integrated digital strategies that transform clients from market players into market leaders.

We are looking for a senior leader to shape and lead our social & influencer offering, working hand‑in‑hand with a highly ambitious, creatively driven PR team to build standout campaigns that earn attention and shift culture.

• Shape and lead social and influencer strategies across key clients, ensuring work is insight‑driven, culturally relevant and results‑focused.
• Translate brand challenges into social‑first creative solutions and influencer programmes that cut through.
• Spot opportunities to our offering, bringing in new approaches, formats or partners.
• Act as senior lead for priority accounts, building trusted relationships and delivering exceptional service.
• Lead responses to briefs from strategy to creative to influencer identification and activation.
• Champion excellence across paid and gifted influencer content, organic social channel planning, posting and performance.
• Identify and drive opportunities to grow existing accounts and promote cross‑selling into social and influencer.
• Own the social & influencer narrative in business pitches, ensuring creative and commercially focused proposals convert opportunities.
• Champion ways of working and case studies completed by the team internally and externally, evangelising the service offering and Impression publicly.

• 5+ years of experience in Social & Influencer, with deep understanding of the creator economy, platform behaviours and social trends.
• Proven experience creating and leading complex influencer and social strategies across a range of client verticals.
• Strong financial understanding with the ability to create scopes, price work accurately and manage a P&L for social and influencer revenue.
• Experienced with influencer marketing platforms and third‑party tools for social listening, data mining and performance measurement.
• Exceptional at measurement and reporting, turning performance data into clear impact and value for clients, consistently hitting and exceeding KPIs.
• Comfortable leading and mentoring a multidisciplinary team, energising, presenting strategies to clients and prospects.

• Flexible hybrid working – 4.5 day week with Friday afternoons off throughout the year.
• Private medical insurance with access to an EAP.
• Enhanced sick pay and parental leave.
• Twenty‑eight days annual leave plus bank holidays.
• Opportunity to attend national and international conferences, public speaking and publishing thought leadership.
• Top‑tier Apple equipment and full social calendar.
• Inclusive, collaborative culture recognised as a Great Place to Work and featured in the Flexa 100 list of flexible companies.

We are committed to diversity, equity and inclusion, embracing equal opportunities and promoting fairness across our teams and services. Strictly no recruitment agencies.