Director of Digital Marketing

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 175,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.

Ideals Board: Board and leadership collaboration platform for faster, safer, and more compliant decision-making.

We’re now hiring a Director of Digital Marketing to lead and evolve our global digital growth engine.

This is a senior, high-impact leadership role, responsible for defining and delivering our performance marketing strategy across paid media, organic/SEO, experimentation, and analytics. You’ll lead a talented team of :15 marketers and agency partners, manage a multi-million euro global budget, and work closely with senior leadership to drive measurable growth at scale.

This role is ideal for someone who is both strategic and hands-on, a digital leader who can shape the vision, develop people, and go deep when needed to diagnose, optimise, and drive performance.

• Own the global digital growth strategy, spanning performance marketing, experimentation, and analytics
• Lead, coach, and scale a high-performing digital marketing team of :15 specialists and agency partners
• Drive full-funnel acquisition through paid media, SEO, programmatic, CRO, and integrated campaign delivery
• Oversee multi-million euro budgets with rigorous scenario planning, forecasting, and yield optimisation
• Manage campaign planning and execution end-to-end - from concept and targeting to creative and channel mix
• Build and scale an experimentation roadmap - driving structured testing to accelerate growth and learning
• Use GenAI tools to improve production efficiency, automate workflows, and speed up go-to-market delivery
• Partner with Design, Content, Product Marketing, and Regional Field teams to ensure campaign excellence
• Optimise the marketing tech stack across tagging, attribution, activation, analytics, and CRO tooling
• Work closely with Sales, BI, and Rev Ops to improve tracking, funnel conversion, and marketing-sourced pipeline
• Monitor competitive activity and market shifts to inform digital strategy and identify new growth levers

• 7+ years of experience in global B2B performance marketing, ideally in SaaS or adjacent software industries
• 4+ years leading and developing teams, with a track record of growing both people and results
• Proven experience owning and optimising digital marketing budgets at scale, with a bias for impact
• Deep channel expertise across paid search, paid social, SEO, CRO, and multi-channel digital campaigns
• Demonstrated success running structured experiments and growth programs - not just always-on acquisition
• Confidence using GenAI to accelerate output, automate tasks, and improve digital delivery
• Analytical strength - comfortable building and interpreting dashboards, forecasts, and performance models
• Experience managing agency relationships and cross-functional collaboration across global teams
• Hands‑on, pragmatic mindset - equally comfortable setting strategy and digging into channel-level performance

We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Co‑working expense coverage
• Top-tier tech and AI‑powered tools

• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities
• Tailored Wellness Package for your physical and mental health
• Funding for sports competitions
• Paid health-related time-off
• 25 business days of annual leave
• Team-building offline and online events
• Budget for…