Lead Conversion Manager

Lead Conversion Manager

Nottingham | £40,000 basic + bonus | Full-time | Office-based

An established and growing professional services organisation is seeking an experienced Lead Conversion Manager to take ownership of inbound enquiry performance and conversion across multiple service lines.

This is a pivotal commercial role, responsible for ensuring enquiries are handled efficiently, progressed effectively and converted into instructions, while maintaining high standards of data accuracy, responsiveness and client experience.

Reporting into senior leadership, you will have full ownership of the inbound lead journey from initial enquiry through to outcome.

• Developing and executing lead conversion strategies in partnership with Marketing, with clear ROI and performance targets
• Qualifying inbound phone and email enquiries daily to assess suitability and maximise conversion
• Setting, monitoring and enforcing response-time SLAs across enquiry, quote and follow-up stages
• Owning and managing the CRM lead pipeline, ensuring all leads are progressed or closed within agreed timescales
• Maintaining excellent CRM data quality through regular audits, reporting and process control
• Producing weekly and monthly performance reports highlighting trends, conversion gaps and opportunities
• Working closely with fee-earning and operational teams to ensure smooth and timely lead handovers
• Implementing structured follow-up processes to improve conversion rates
• Line managing and coaching a Business Development Executive, including KPIs, activity targets and 1 : 1s
• Identifying new lead sources, referral opportunities and continuous process improvements

You’ll be a commercially focused, data-driven individual with a strong background in lead conversion, enquiry management or sales operations.

• 3+ years’ experience in lead conversion, lead management, sales operations or similar roles
• Strong CRM experience with the ability to track, analyse and improve performance
• A results-focused mindset with confidence working to targets and SLAs
• Excellent communication skills and a persuasive, professional approach
• Experience managing performance, KPIs and coaching others
• Strong organisational skills and attention to detail
• The ability to work collaboratively across marketing, sales and operational teams
• A degree in Marketing, Business or a related field is desirable but not essential if you have relevant experience.

• £40,000 basic salary plus performance-related bonus
• 35-hour working week
• A high-impact role with real ownership and visibility
• Supportive leadership and autonomy to shape processes
• Clear scope for progression within a growing organisation