Digital Marketing Executive; Paid Media

We're looking for a Digital Marketing Executive (Paid Media) with a strong focus on Google Ads and PPC to join our close-knit team. You'll be hands-on, managing and optimising paid search campaigns across a varied portfolio of businesses, from hospitality and healthcare to construction and professional services.

This is a four-day-a-week role suited to someone who thrives in an agency environment – someone who values quality and genuinely cares about delivering measurable results for the businesses they work with.

Pollard Media is a full-service marketing agency based in Norwich, serving businesses across East Anglia and beyond. Founded in 2020, we take a "done-with-you" partnership approach - working closely alongside our clients rather than operating as a supplier. We hold Google Partner and Meta Business Partner status and our Single Sector Area Promise means we work with only one business per sector per geographic area, giving every client our full commitment and zero conflicts of interest.

• Building, managing and optimising campaigns across Google Ads (Search, Display, Performance Max, Shopping), Microsoft Ads and Meta Ads (Facebook and Instagram).
• Conducting keyword research, audience targeting and competitor analysis to inform campaign strategy across platforms.
• Writing compelling ad copy and creating effective creative briefs and landing page recommendations.
• Monitoring campaign performance daily across all platforms, adjusting bids, budgets and targeting to maximise ROI for our clients.
• Producing clear, insightful performance reports for clients on a monthly basis.
• Managing paid media budgets responsibly and flagging any concerns or opportunities proactively.
• Identifying the right platform mix for each client based on their goals, audience and sector.
• Collaborating with the wider team on integrated campaign strategies where paid media supports broader marketing activity.
• Staying up to date with platform changes, new ad formats and industry best practices across Google, Microsoft and Meta.
• Supporting with other paid media channels as the agency's offering develops.

• Experience managing paid advertising campaigns across at least two of the three core platforms (Google Ads, Microsoft Ads, Meta Ads).
• Google Ads certification.
• Google Analytics 4 and Google Tag Manager experience.
• Strong analytical skills — comfortable interpreting data across multiple platforms and translating it into actionable recommendations.
• Excellent written communication skills, particularly for ad copy and creative briefs.
• A genuine interest in helping businesses grow through paid media.
• Organised, self-motivated and comfortable managing multiple client accounts simultaneously
• Experience across all three platforms (Google, Microsoft and Meta).
• Experience with landing page builders or basic web development knowledge.
• CIM qualification or working towards one.
• Understanding of SEO fundamentals and how paid and organic work together.

• A four-day working week (Monday to Thursday).
• A supportive, collaborative team environment where your ideas and input are valued.
• The opportunity to work across a diverse range of sectors and campaigns.
• Ongoing professional development and training support.
• The chance to be part of a growing agency with a genuine commitment to doing things differently.

Please send your CV and a brief cover letter to  outlining your experience with paid media and why you'd be a great fit for Pollard Media.