Marketing Manager

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This range is provided by Acora One. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

We’re looking for a commercially minded, proactive Marketing Manager to help shape, develop, and execute our marketing strategy in partnership with the Head of Sales and Marketing. This role is ideal for someone eager to lead campaign direction, elevate customer engagement, and maximise vendor‑funded activity across our full‑service stack, including managed IT, cloud, cyber, and professional services. This is a hands‑on strategic role where you’ll drive customer‑focused marketing, strengthen our presence in local communities, and work closely with our sales teams to ensure marketing directly supports retention, cross‑sell and account growth.

As a Marketing Manager, you’ll take the lead in devising and executing our marketing plan, from digital campaigns and website management to events, social, content creation, and partner marketing with vendors such as Microsoft and cyber security providers. You will collaborate with the wider Marketing team at Acora Group, share insights and continue to develop a growing function within both arms of the business.

• Work closely with the Head of Sales and Marketing to create, refine, and deliver the marketing strategy aligned to customer needs, account growth priorities, and service‑line objectives.
• Lead the planning of integrated marketing campaigns that support customer retention, cross‑sell and service adoption across the full‑stack of services and products.
• Partner with sales teams to ensure campaigns are actionable, targeted and supported with the right content, messaging and follow‑up frameworks.
• Act as the link between marketing, sales and technical teams to ensure consistent storytelling and value‑driven propositions.
• Develop customer‑led content and campaigns that deepen engagement, reinforce value and highlight the impact of our services.
• Enhance communication across the customer lifecycle including onboarding, service updates, monthly sales and marketing updates, product launches and renewal communications.
• Build feedback loops to understand customer needs and influence future marketing topics, messaging and product positioning.
• Plan and execute multi‑channel campaigns including digital, email, social, events, local community partnerships and customer communications.
• Support and lead local engagement activities, including business networks, chamber events, community sponsor ships and brand visibility initiatives across the UK, with a focus on the Norwich/Norfolk & Solihull/West Midlands regions.
• Coordinate customer round tables, webinars, technical Q&A sessions and thought‑leadership events.
• Manage and optimise vendor MDF/funding, ensuring campaigns meet criteria, maximise ROI and align with partner priorities (e.g., Microsoft, cyber vendors).
• Create co‑branded assets, joint events and partner‑ready campaigns that support solution adoption and reinforce our status as a trusted provider.
• Track MDF spend, reporting and approvals to secure ongoing vendor support.
• Create targeted content such as case studies, service updates, thought leadership and customer success stories.
• Ensure marketing assets and messaging are consistent, current and aligned with strategy.
• Monitor performance metrics, delivering insight‑driven recommendations to improve effectiveness of campaigns and customer engagement.
• Support CRM, marketing automation and segmentation to enhance campaign delivery, the sales lifecycle flow and customer journeys.

• Experience in B2B marketing, ideally MSP, IT services or tech‑led environments.
• Demonstrated ability to lead or influence marketing strategy while remaining hands‑on in delivery.
• Strong understanding of customer marketing, life‑cycle communication and service‑led propositions.
• Norwich based, with willingness to travel to London when required.
• Experience working closely with sales teams to build integrated campaigns and enablement.
• Familiarity with vendor marketing programmes and MDF processes.
• Excellent…