Paid Media Specialist

Company description

SNAP provides leading mobility solutions for the European transport industry. We connect fleets, drivers, and service partners through secure technology and a single, easy-to-use platform.

Used internationally by almost 10,000 reputable fleets and over 200,000 drivers, SNAP makes it easier to access essential services like truck parking, tolls, and vehicle washing, and gives fleet operators more control and visibility.

As we continue to invest in our technology and expand our international network, this is an exciting time to join SNAP and help shape the future of international mobility.

More than a way to pay.

Hybrid working is supported where appropriate, alongside the benefits of working within a well-established and innovative organisation.

The Paid Media Specialist will play a critical role in driving digital acquisition and measurable growth across SNAP and associated brands. This role is responsible for planning, executing and optimising paid media activity across the full marketing funnel, with a strong focus on awareness, consideration and conversion.

By delivering high-performing paid media campaigns across platforms such as Google, Linked In, Meta and Bing, this role will directly support revenue growth, pipeline development and customer acquisition for a B2B audience.

Working closely with the wider marketing, commercial and product teams, the paid media specialist will ensure that paid activity is insight-led, performance-driven and aligned with wider business objectives.

• Plan, develop and execute paid media strategies across awareness, consideration and conversion stages of the marketing funnel.
• Manage and optimise paid campaigns across platforms, including Google Ads, Linked In Ads, Meta, Bing and other relevant channels where appropriate.
• Drive high-quality digital acquisition into SNAP and associated brands, with a strong focus on lead generation and conversion efficiency for B2B audiences.
• Continuously optimise campaigns through testing of audiences, creatives, formats, bidding strategies and landing pages.
• Collaborate with creative, brand and digital teams to ensure assets are aligned with campaign objectives and platform best practices.
• Work closely with internal stakeholders to align paid media activity with wider marketing, commercial and growth priorities.
• Use performance data and insights to inform decision-making and improve campaign effectiveness.
• Ensure accurate conversion tracking and attribution across paid media activity, working closely with internal teams to maintain data integrity and measurement best practices.
• Produce clear weekly and monthly performance reports, highlighting results, insights, opportunities and recommendations.
• Stay up to date with platform updates, industry trends and emerging paid media opportunities.