Community Engagement Executive

Role Profile

Role —
Community Engagement Executive

Reporting to
:
Product Director

Mobilityways is on a mission to make zero carbon commuting a reality. We produce ground-breaking climate tech empowering large employers to measure, reduce and report on their commuter emissions.

Role Purpose

The Community Engagement Executive is responsible for executing engagement and growth campaigns across Mobilityways’ digital communities. This is a delivery-focused role designed for someone stepping up from a junior position into a high-ownership execution role.

The post holder will take direct responsibility for the performance of public communities, specifically the Liftshare public community, which is an open-access platform enabling individuals to find and share journeys for commuting and travel. This community is designed to promote sustainable travel by connecting members who want to reduce costs, emissions, and congestion through car sharing. It serves as a key engagement channel for Mobilityways’ mission to achieve zero-carbon commuting, offering tools, resources, and discussion opportunities for anyone interested in shared travel solutions.

The role will work closely with Account Managers to deliver engagement plans for paid client communities. It focuses on campaign execution, performance tracking, and continuous improvement using Hub Spot CRM, email, and internal engagement dashboards.

• Take day-to-day ownership of engagement and growth across all public Mobilityways/Liftshare communities, including social media engagement.
• Tracking & reporting of member registrations, activity levels, and repeat usage using internal dashboards and CRM reporting.
• Identify trends, drop-off points, and opportunities for increased participation.

• Execute engagement campaigns aligned to plans defined by the Product Director and Account Managers.
• Build, schedule, and deploy campaigns using Hub Spot CRM and email tools.
• Manage community segmentation, contact lists, and campaign tracking within Hub Spot.
• Support A/B testing and performance comparisons to improve future campaign outcomes.

• Work directly with Account Managers to deliver engagement plans for paid client communities.
• Execute campaigns and communications on behalf of Account Managers, ensuring accuracy, timing, and consistency with client goals.
• Provide campaign performance summaries and insight to support client reporting and reviews.

• Draft campaign copy for emails, in-platform messaging, and basic landing or campaign pages.
• Create and maintain simple campaign assets, such as email layouts and visual elements, using agreed tools and templates.
• Operate under a review and approval process initially, progressing towards greater autonomy over time.

• Track raw growth metrics including registrations, active users, and community participation levels.
• Monitor product usage patterns to understand how members interact with features and identify opportunities for increased engagement.
• Analyse UX/UI performance to highlight areas where user experience can be improved, ensuring intuitive navigation and higher satisfaction.
• Use data to detect friction points in the user journey and instigate key changes aimed at improving conversion and overall engagement.
• Maintain regular performance summaries for internal stakeholders.
• Support the establishment of baseline engagement metrics to enable future target setting.

• Identify recurring user barriers and engagement friction points.
• Feed insights into Account Management, Product, and Marketing teams.
• Support the refinement of campaign templates, playbooks, and delivery processes.

• Growth in total registered users across public communities.
• Increase in active community participation.
• Volume and quality of campaigns delivered on time and to plan.
• Accuracy and consistency of CRM data and reporting.

• Engagement uplift per campaign.
• Registration-to-activity conversion rates.
• Repeat usage and sustained participation levels.
• Campaign performance metrics such as…