Paid Media Specialist

The paid media specialist plays a vital role in driving digital acquisition and measurable growth across SNAP and its associated brands.

This role is responsible for planning, executing and optimising paid media activity across the full marketing funnel, with a strong focus on awareness, consideration and conversion. By delivering high-performing campaigns across platforms such as Google, Linked In, Meta, and Bing, the role directly supports revenue growth, pipeline development, and customer acquisition in a B2B environment.

Working closely with the marketing, commercial, and product teams, the paid media specialist ensures all paid activity is insight-led, performance-driven, and aligned with wider business objectives.

Hybrid working is supported where appropriate, alongside the benefits of working within a well-established and innovative organisation.

• Plan, develop and execute paid media strategies across the full marketing funnel.
• Manage and optimise campaigns across Google Ads, Linked In Ads, Meta, Bing and other relevant platforms.
• Drive high-quality digital acquisition into SNAP and associated brands, with a strong focus on B2B lead generation and conversion efficiency.
• Continuously optimise performance through testing of audiences, creatives, formats, bidding strategies and landing pages.
• Collaborate with creative, brand and digital teams to ensure assets align with campaign objectives and platform best practices.
• Work closely with internal stakeholders to align paid media activity with wider marketing, commercial and growth priorities.
• Use performance data and insights to inform decision-making and improve campaign effectiveness.
• Ensure accurate conversion tracking and attribution, maintaining strong measurement and data integrity practices.
• Produce clear weekly and monthly performance reports, highlighting results, insights, opportunities and recommendations.
• Stay up to date with platform updates, industry trends and emerging paid media opportunities.
• Manage paid media budgets effectively, ensuring efficient allocation across channels and campaigns.
• Monitor performance against agreed CPA, CPL and ROI targets.
• Identify opportunities to improve efficiency and scale successful activity while managing risk.
• Ensure all paid activities deliver value and align with agreed financial objectives.

• Build strong working relationships with marketing, commercial, product and external partners.
• Support knowledge sharing across the marketing team by contributing paid media insights and best practices.
• Act as the organisation's expert in paid media.
• Collaborate with international stakeholders to support multi-market campaigns where required.

• Consistent delivery of high-performing paid media campaigns that drive measurable growth in leads, conversions and customer acquisition.
• Ongoing optimisation that improves cost efficiency and return on ad spend.
• Clear, actionable reporting that enables informed decision-making across the business.
• Paid media budgets are managed effectively, with spend clearly aligned to performance outcomes.
• Budget and optimisation decisions supported by strong data, insight and analysis.
• Positive, collaborative relationships with internal teams that support shared objectives.
• Recognition as a trusted and knowledgeable paid media specialist within the business.

Professional skills, knowledge & experience

• Proven experience managing paid performance campaigns for B2B businesses.
• Strong hands-on experience across Google Ads, Linked In Ads, Meta and Bing.
• Demonstrated experience managing full-funnel paid media activity from awareness through to conversion.
• Strong understanding of audience targeting, bidding strategies, conversion tracking and attribution.
• Experience using analytics and reporting tools such as Google Analytics, platform dashboards and CRM data.
• Ability to interpret data, identify insights and translate them into actionable recommendations.
• Experience with international or multilingual campaigns is advantageous.
• Language skills are advantageous but not essential.
• Strong written and verbal communication skills.
• Intermediate to advanced proficiency in Microsoft Excel, PowerPoint and other relevant digital tools.

SNAP provides leading mobility solutions for the European transport industry. We connect fleets, drivers and service partners through secure technology and a single, easy-to-use platform.

Used internationally by nearly 10,000 fleets and over 200,000 drivers, SNAP simplifies access to essential services including truck parking, tolls and vehicle washing, while giving fleet operators greater control and visibility.

As we continue to invest in our technology and expand our international network, this is an exciting time to join SNAP and help shape the future of international mobility.