VP Marketing Data & Technology

Overview

Location
:
Flexible on location in the US

Salary
:
Competitive

Contract Type
:
Permanent

As part of continuous in the US, we’re excited to announce that we are looking to bring in a Vice President for Marketing Data & Technology within the Marketing team. The VP Marketing Data & Technology is accountable for the global strategy, planning, and execution of marketing data, technology, and tooling across the UK, EU, and US, with a strategic focus on the US market.

The role ensures high-quality, scalable marketing data and platforms that enable effective global campaigning, advanced personalisation, and measurable commercial impact.

• Define and own the global strategy for marketing data, technology, and tooling across UK, EU, and US
• Lead the global planning & execution of marketing data initiatives, with strategic focus on the US market
• Establish global standards for marketing data models, quality, governance, and usage
• Ensure marketing data enables effective global and regional campaigning, advanced segmentation, and personalisation
• Oversee the selection, implementation, and optimisation of global marketing platforms and tools
• Partner with regional marketing, data, and technology leaders to deliver scalable and compliant solutions
• Lead and develop a specialist global team and matrixed resources
• Drive continuous improvement through automation, optimisation, and innovation in marketing data processes
• Measure and demonstrate the commercial value of marketing data and technology investments

• Extensive expertise in marketing data, data manipulation, and quality management, with a strong understanding of global data models, governance, and regional market differences
• Proven ability to link marketing data and technology investment to commercial outcomes, with experience supporting complex, data-driven marketing in the US market
• Strong knowledge of marketing data, customer data, and campaign analytics, with a deep understanding of how data underpins effective targeting, segmentation, and personalisation
• Excellent communication and stakeholder‑influencing skills, with the ability to gain alignment at senior levels across markets
• Ability to drive process automation, operational efficiency, and continuous improvement across data and technology workflows
• Proven success working in global, multi‑region environments, collaborating with marketing, data, and technology stakeholders to deliver scalable solutions

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

Please note that we have a thorough referencing process, which includes criminal record checks.

At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.