Arena Sales & Marketing Manager

Norwich University Job Posting:
Arena Sales & Marketing Manager

Founded in 1819, Norwich University is the oldest private military college in the country and the birthplace of the Reserve Officers' Training Corps (ROTC). Today we are a diversified academic institution that offers undergraduate and graduate degrees and professional certificates to adult learners online and to Corps and civilian lifestyle students on campus. Norwich faculty and staff challenge all of our students to push themselves academically, socially, and as leaders.

Our graduates build upon their Norwich educations to launch or grow careers and make outsized contributions to their communities, the nation, and the world.

Norwich University is located in the beautiful Green Mountains of Vermont, only 20 minutes from the state capital, Montpelier, and three hours from Boston or Montreal. It is a private institution nestled in a rural setting with a campus size of 1,200 acres.

Our excellent benefit package includes medical, dental, vision, group life, and disability insurances, flexible‑spending accounts for health and dependent care, a 403(b) retirement plan with employer match, an employee assistance program, paid time off, use of the University pool and fitness center, and tuition scholarships for eligible employees and their family members. Some employees may qualify for the Public Service Loan Forgiveness Program on their Federal Student Aid Direct Loan balance.

For more information about our benefits, visit

Fulfills the mission of Norwich University by overseeing Sales and Marketing for Kreitzberg Arena.

• Oversees and administers the Sales and Marketing at Kreitzberg Arena; includes building, Zamboni, dasher board, and ice advertising sales.
• Invoices advertisers and ensures payments are received timely.
• Oversees event promotions in collaboration with sponsors and athletics.
• Manages varsity ice hockey ticket operations, including marketing and promotion of hockey tickets, analyzing markets, identifying opportunities, exploring new sales opportunities (season ticket, group sales, corporate sponsor ships), working with MCO to develop and maintain an up‑to‑date and appealing hockey ticket website, utilizing social media for promotion, exploring marketing tickets through corporate and community events, planning promotional campaigns (contests or giveaways) to boost brand loyalty, developing content for marketing materials, staying current with industry trends, planning advertising campaigns, managing online and in‑person box‑office ticket sales, managing marketing, promotion and sales of varsity hockey season tickets, sales and effective communications with season ticket holders, executing plan for marketing and promotion of season tickets, exploring strategies for resale of season tickets for those who don't attend games, maintaining and publicizing season ticket waiting list, reconciling ticket sales for each game within the required timeframe, tracking daily, weekly, and monthly sales figures and relevant accountability reports, preparing and monitoring the budget, and preparing financial reports regarding advertising, tickets, and concessions expenses and sales.
• Communicates effectively with Arena Concession contractors, ensures equipment is fully operational and assists with facilitation of game‑day operations, builds client relationships offering customized ideas with exceptional customer service, solicits sponsorship for men's and women's hockey tournaments, works with sponsors on tickets, conference gifts, tournament awards, works with sponsors, coaches and Athletic Director to plan and execute banquets and/or hospitality events, interfaces frequently with public officials, local agencies, non‑profit organizations, event promoters, and the community, collaborates with the Arena Operations Manager for the arena ice rental schedule, attends all home Norwich Varsity Hockey games, prepares and provides time protocol for varsity hockey games, prepares game‑day PA announcement scripts, hires, trains, and oversees game‑day staff (ticket staff, announcer, music operator, goal judges,…