Specification Sales Manager

Specification Sales Manager (Northern England Region)

Join to apply for the Specification Sales Manager (Northern England Region) role at Armstrong Fluid Technology

Reports to:

UK Commercial Director

Base

Location:

Remote with Travel in and around Northern England Region

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you’ll dive into an environment that encourages learning and boundary-pushing every day. You’ll be part of an agile and dynamic workplace where today’s solutions are built for tomorrow’s challenges.

In this role, you will build and maintain relationships with key stakeholders, driving business growth by positioning Armstrong’s products as the Basis of Design (BoD) in major projects, with a focus on high-value markets such as commercial design-build, district energy, and data centres.

Business Development:

• Build and maintain relationships with building owners, operators, developers, and consultants to position Armstrong’s products as the BoD in key projects.
• Engage with customers to understand their needs, identify opportunities and influence bid criteria to include Armstrong solutions early in the design phase.
• Target verticals like commercial design-build, district energy and data centres, collaborating with internal teams to tailor solutions.
• Leverage government funding and infrastructure projects for new energy-efficient builds.
• Participate in industry events to strengthen Armstrong’s brand and engage with key decision-makers.

National Leadership:

• Develop strong relationships with clients, focusing on becoming the BoD by providing value early in design stages.
• Offer exceptional post‑sale support to ensure customer satisfaction and continuously analyse customer feedback.

Product Knowledge & Sales Strategy:

• Promote Armstrong products, driving sales through direct outreach to consulting engineers, mechanical engineers, and building owners.
• Develop territory plans with clear objectives and sales strategies to exceed targets.
• Apply Armstrong’s sales strategy and product knowledge to consistently close deals and grow market share.

Administrative Responsibilities:

• Maintain accurate records in the CRM system and track sales activities, market conditions, and competitive activities.
• Produce bi‑weekly market activity reports and monitor progress towards sales objectives.
• Work with internal teams to provide feedback and improve customer service.
• Support management projects and participate in key industry trade associations to enhance professional development.

To thrive in this role, you should bring:

• University degree in Engineering or equivalent sales, marketing and leadership experience.
• Substantial work experience and knowledge in building and managing HVAC services, operations, teams and infrastructure.
• Familiarity with Asset Management Systems and methodologies is preferred.
• Proven track record in end‑user specification sales, managing relationships with decision‑makers in commercial, district energy, and data centre sectors.
• Proven team‑oriented leadership, with a strong focus on driving action and delivering results.
• Proficient in reading construction drawings, layouts, and electrical/hydraulic schematics.
• Expertise in positioning complex solutions as the Basis of Design in large‑scale projects.
• Highly skilled in utilizing CRM software to manage customer data, track forecasts, and generate detailed reports.
• Strong ability to create and deliver impactful presentations, and engage effectively with senior executives, engineers, end‑users, and other key stakeholders.
• Expert in leveraging Armstrong’s sales process and tools to promote energy‑efficient solutions.
• Data‑driven, with advanced analytical skills to enhance sales performance and outcomes.
• Exceptio…