Associate Manager, Digital Marketing

Responsibilities

• Support execution of paid social campaigns (Meta, Tik Tok, Pinterest, etc.) while ensuring a cohesive multi-channel experience alongside paid search, programmatic display, online video, CTV, and affiliate channels
• Assist in the implementation of social-specific strategies across all brands to increase marketing’s contribution to sales
• Monitor program budgets and pacing, and contribute to reporting and analysis.
• Support key external vendor and agency relationships to ensure effective collaboration
• Contribute to data-driven optimizations tailored to customer type, category, and channel, with a focus on increasing marketing's contribution to sales
• Develop an understanding of paid social media opportunities and challenges to become a subject matter resource within the company
• Assist in account management processes, including creative development and audience-specific strategies
• Collaborate with paid, organic media, and brand teams to align paid social tactics with promotional calendars and audience-specific strategies

• 3 years of experience in Paid Social, Digital Marketing, Digital Media, eCommerce, Analytics, or a related field
• Advanced proficiency in Excel
• Good project management skills
• Strong verbal and written communication skills
• Proficiency with web analytics tools (Adobe/Omniture, Google Analytics) is preferred

• Experience with in the social media landscape (Tik Tok, Meta, Pinterest, etc.) is preferred
• Familiarity with the Google Ad Tech Stack is a plus
• Proficiency with web analytics tools (Adobe/Omniture, Google Analytics) is preferred
• Bachelor's degree in marketing, advertising, economics, finance, or a related field is preferred, or equivalent work experience