Senior Analyst, Digital Marketing

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The Senior Analyst, Digital Marketing is responsible for project management, analysis and digital measurement across brands (Crate & Barrel, CB2, Crate & Kids and Hudson Grace) across digital channels to inform data-driven decision making around traffic, sales and customer development across digital touchpoints.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

• Manage digital reporting and analysis across all major advertising programs, taking customers’ multichannel experience into consideration
• Improve digital measurement by using state-of-the-art tools and automation whenever possible
• Serve as an expert on digital measurement within the company and create awareness for its opportunities and challenges
• Work cross functionally across paid search, paid social and display to inform share of voice budgeting
• Conduct deep-dive analyses and develop advanced omni-channel reporting
• Develop and maintain analyses and models that enable the company to market or operate more efficiently
• Work toward automation of repetitive daily/weekly/monthly tasks working alongside Mar Tech team
• Implement and improve reporting and ad hoc analysis processes such as dashboarding
• Partner with Customer Data MGMT team to effectively land all current and any new digital data points in Customer Data Warehouse to allow for efficient and effective analysis
• Partner with Customer Analytics team to improve overall digital analytics IQ of the broader organization
• Partner with eCommerce Analytics team on tracking, measurement and insights for Marketing channels
• Constantly think about ways to improve the program using state-of-the-art tools and automation whenever possible
• Participate in projects that increase the department's technical capabilities, improve data structures and data integrity and promote new strategic efforts
• Work closely with Personalization team to identify potential trigger points in the digital data for additional customer personalization
• Sustain effective relationships with key business partners (internal business units, external parties, outside vendors)

• Ability to serve as Digital Measurement expert, including Paid Search, Social, Display and other digital channels
• Attention to detail and the ability to manage multiple projects at once
• Strong analytical skills with a proven record of finding insights by analyzing data
• Strong project management skills
• Understand customer needs and trends for our core consumer
• Advanced proficiency in Excel required
• Proficiency in Web Analytics tools (Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes preferred
• Familiarity with programming languages such as Java script, Python etc. a strong plus

• 5+ years experience in Digital Marketing, Paid Search or Paid Social, eCommerce, Analytics or a related field
• Bachelor’s degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
• Experience partnering with vendors or 3rd parties in the following areas: ensuring that deadlines are met, that plans are accurate and budget/goals are achieved

• Mid-Senior level

• Full-time

• Management and Manufacturing

• Retail

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