Senior Demand Generation Executive - Content

Location: Northampton (minimum one day per week in-office) with an ideal additional day per week in Tring

Salary
: £38,000 - £42,000 per year

Start Date: ASAP

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Secure is seeking a Senior Demand Generation Executive with a strong content creation focus to drive awareness, engagement, and lead nurture across our priority markets.

This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through Linked In, webinars, and email to build trust, credibility, and pipeline.

Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.

• Content strategy and creation
• Own the creation of core marketing content including blogs, landing pages, email copy, Linked In posts, webinar abstracts, and campaign messaging
• Translate technical and product-led input into clear, benefit-led content tailored to different audiences and stages of the buying journey
• Build and manage a structured content calendar aligned to campaigns, events, webinars, and product priorities
• Repurpose long-form content into multiple formats to maximise reach and value
• Demand generation and campaigns
• Develop and execute demand generation campaigns across Linked In, webinars, and email marketing
• Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter)
• Support gated content initiatives such as whitepapers, case studies, and reports to drive contact generation
• Work closely with sales to ensure campaigns support discovery calls and pipeline progression
• Marketing automation and optimisation
• Use Hub Spot to build and optimise nurture flows, email campaigns, and lead scoring
• Work with Salesforce to ensure clean handover, visibility, and reporting on marketing-sourced leads
• Monitor content and campaign performance, using insight to refine messaging, formats, and targeting
• Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution

• 3 to 4 years’ B2B demand generation or content-led marketing experience, ideally within cybersecurity or a highly technical environment
• Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets
• Proven experience delivering campaigns across Linked In, email, and webinars
• Hands-on experience with Hub Spot;
  Salesforce familiarity is an advantage
• Confident writing for different audiences, from technical practitioners to senior decision-makers
• Analytical mindset with the ability to optimise content and campaigns based on performance data
• Self-starter with a structured, delivery-focused approach and strong attention to detail
• Strong organisation skills with the ability to manage multiple projects at once
• Positive, proactive attitude with a willingness to try new ideas and push creative boundaries
• A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit ‘necky’ when it matters