Sales Manager

Location: Welford

Job Description Fresh Direct Sales Manager - Home/Field Based - Birmingham/Manchester Salary 42,500 (dependent on experience) Plus Commission OTE £50k -£65K Company Car or Car Allowance  Excellent Company Benefits Join a world-class leader in food service with the personal touch of a local team. Fresh Direct, part of the Sysco group, is seeking a Sales Manager to drive profitable growth across our local and regional customer base, working with iconic UK restaurants, hotels, and pubs.

What you will be doing:
Manage and grow a portfolio of existing accounts, while consistently identifying and converting new business opportunities. Report weekly on performance, progress, and key challenges. Work with the commercial team to set and implement pricing strategies to meet/exceed margin expectations. Track KPIs against sales targets and lead regular performance reviews. Collaborate with depot operations and transport teams to ensure an excellent end-to-end customer experience.

About you:

Strong ability to both "hunt" for new business and "farm" existing relationships. Effective across all internal departments and external stakeholders. Confident with sales data, budgets, and margin analysis. Driven, positive, and able to thrive in a fast-paced environment. Proficient in Excel and PowerPoint. Benefits:
Competitive salary with bonus and company car Discounts on award-winning food products Generous holiday allowance  purchase options Recognition awards and incentives Pension plan Extensive career development opportunities within Sysco Top of Form Bottom of Form