Media Relations and Content Specialist

Position: Media Relations and Content Specialist

Status: Regular Full-Time

Work Area: Communications

Posting Date: January 13, 2026

Closing Date: January 26, 2026

Under the general direction of the Manager of Communications, the Media Relations and Content Specialist plays a leading role providing media relations and content development across digital and traditional platforms, ensuring alignment of District of Squamish messaging across all channels. Through providing timely, useful and engaging information about projects, initiatives and services to citizens and media, this position also maintains a focus on enhancing and upholding the District’s reputation as a transparent, trustworthy and responsive organization.

• Contributes to the success of our team and community by fostering the District of Squamish corporate values:
  Respect, Integrity, Connection and Progress.
• Follows the District of Squamish’s Customer Service Guidelines to ensure the Delivery of Outstanding Service.
• Deploys industry best practices to lead media relations efforts on behalf of the District.
• Utilizing communication principles, works closely with the Communication Manager to develop and execute strategic communications plans to meet stated goals and objectives for a variety of projects and initiatives.
• Develops and executes social media strategies and campaigns across current District platforms and develops strategies for new platforms as required.
• Undertakes social media monitoring/listening to be informed of community conversations and help guide District messaging.
• Identifies opportunities to write and develop compelling media materials, website materials and brand journalism content for both proactive and reactive situations.
• Oversees distribution of and develops content for the weekly District e-newsletter.
• Develops key messaging in both proactive and reactive (issues-driven) situations.
• Supports the Manager of Communications in advising senior leaders and Council on issues management, as well as spokesperson training and media interview preparation.
• Creates briefing notes and speeches for the Mayor’s Office and staff spokespeople.
• Creates content for various publications and platforms including web, radio, print - both for internal and external channels. Works with online and traditional media to book advertising space.
• Develops creative briefs for graphics staff.
• Stands in for the Communications Manager as required.
• Assists in planning, organizing and setting up meetings, receptions, special events, photo shoots, displays and promotions.
• On a rotating basis, is on call over the weekend for urgent Communications matters.
• Supports the District’s Emergency Operations Centre in the Public Information Officer role.
• Supervises the work of designated staff.
• Other related duties as required.

• Excellent interpersonal and communication skills and the ability to deal with people in a professional manner.
• Excellent organizational skills, the ability to perform multiple duties simultaneously with deadlines and the ability to exercise judgment and work independently.
• Knowledge and understanding of the Squamish community is an asset.
• Proven media relations skills, demonstrating a strong understanding of news values.
• Proven strategic social media skills and experience in managing online conversations.
• Proven demonstration of critical thinking when faced with a communications issue or opportunity.
• Demonstrates an understanding of and adherence to communications principles.
• Meticulous attention to detail especially when proofreading.
• Proven ability to write creatively for marketing, communications and brand journalism.
• Proven ability to write and create all elements of a media kit for news media.
• Possesses strong skills in working with graphics, photos and Microsoft suite of products to create content; working knowledge of Content Management Systems and Adobe InDesign is considered an asset.
• Positive, can-do energy and attitude.
• Ability to be on emergency on-call rotating weekends approximately one weekend per month.

• 5 years of progressive…