Chief Merchandising Officer

Summary / Position Purpose

The Chief Merchandising Officer (CMO) for Test Equity, a global distributor of test and measurement (T&M) and electronics supplies and materials, is a C-suite executive role that is responsible for the strategic vision, selection, and pricing of the entire product assortment, including new products, used and rental equipment, and services. The CMO ensures the product offering aligns with global market trends and customer demand across various industries (automotive, aerospace, medical and industrial etc.)

to drive profitability and enhance customer experience.

The Chief Merchandising Officer (CMO) reports directly to the Chief Executive Officer (CEO) and collaborates closely with other C-suite executives, such as the CFO, COO, Chief Marketing Officer (CMO) and Chief Sales Officer (CSO).

• Develop and implement global merchandising strategies that align with overall company objectives and market opportunities.
• Analyze market trends including automotive, aerospace, and technology sectors, customer preferences, and competitor activity to identify opportunities and challenges.
• Manages strategic relationships with supplier partners to ensure strong engagement across the organization, including sales, marketing, and key executives.
• Define the vision and strategy for new, used, and rental equipment categories.
• Leads both the branded product portfolio as well as a private brand offer.

• Oversee the entire product assortment, ensuring a diverse, profitable, and relevant range of T&M equipment, electronics production supplies, environmental chambers and Value-added services (VAS) across all channels (sales, VMI, e-commerce).
• Lead product lifecycle management, from selection and introduction of new products to managing the residual value and resale of used equipment.
• Establish pricing strategies for sales, rental rates, and markdown methodologies to remain competitive and maximize margins.
• Responsible for our network of test & measurement labs that covers calibration, repair and refurbishment of used and rental equipment.

• Develop pricing strategy across the business to balance the maximization of revenue generation and profitability.
• Collaborate with the Sales team to develop customer specific price strategies based on customer segmentation.
• Oversee pricing compliance management, collaborating with the Sales team to ensure that quotes are priced appropriately.

• Negotiate favorable supplier terms and contracts to ensure cost‑effective procurement and timely product availability.
• Build and maintain strong, long‑term vendor partnerships.
• Leads quarterly business reviews with strategic supplier partners, attends key supplier events and identifies and on‑boards new strategic partners.
• Inventory and Private Label.
• Collaborate with the Chief Operating Officer (COO) and supply chain teams to optimize inventory positioning and ensure efficient product flow.
• Makes recommendations on initial stocking packages for new suppliers, strategic purchases from suppliers and works closely with inventory team to manage excess and dead inventory.
• Primary owner of our private brand strategy, including sourcing, quality, warranty and portfolio management.

• Collaborate with sales and marketing teams to ensure the merchandising strategy is integrated with sales efforts and customer communications.
• Works closely with the Digital team to ensure that products and services are clearly and accurately represented on the website, including product information, pricing and visibility.
• Support the development of programs for all equipment types (new, used, rental) to drive sales and market share growth.

• Manage the overall merchandising budget and analyze the financial performance of all product lines to optimize profitability.
• Lead and develop a high‑performing merchandising team, including Category Managers, Product Managers, Data Analysts, and Pricing Analysts.
• Directly and indirectly…