Product Marketing Manager - Stationary​/Devices

Summary

Hexagon's Manufacturing Intelligence business area is seeking a Product Marketing Manager - Stationary / Devices for our North Kingstown, RI or Novi, MI locations. This is a hybrid position.

At Hexagon, we strive to help industrial manufacturers develop the disruptive technologies of today and the life-changing products of tomorrow. Our strength comes from our global footprint and enormous portfolio of advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools.

• Be part of a global leader in industrial intelligence.
• Collaborate with a forward-thinking team dedicated to innovation and excellence in customer service.
• Learn from a long-tenured existing team with deep product and customer experiences.

The Product Marketing Manager - Stationary / Devices owns the positioning, messaging, and market activation of Hexagon's devices-led portfolio, focussing mainly on coordinate measuring machine systems (CMMs). The PMM owns products in marketing through the complete lifecycle, from launches / GTM, over updates, to phase-out. This role translates highly technical hardware capabilities into clear, market-driven value propositions that enable demand generation, sales execution, and pipeline growth.

This is a commercial product marketing role
. Success is measured by adoption, pipeline impact, and sales effectiveness - not by asset production alone. The PMM partners closely with Product Management, Demand Generation (Regional and divisional), and Sales to ensure device launches and ongoing campaigns drive measurable business outcomes.

• Own product positioning and value propositions for Stationary / Devices / CMMs by persona, industry, and use case.
• Lead modern product launches (major and minor), including launch narratives, messaging frameworks, and integrated activation plans.
• Translate technical specifications (accuracy, tolerances, performance, reliability) into customer and business value
  .
• Partner with Demand Generation to support bottom-of-funnel campaigns and ABX motions that accelerate pipeline.
• Work closely with sales and business enablement teams to equip sales with clear talk tracks, competitive positioning, demo narratives, and proof points that support deal progression
• Work closely with Product Management to align roadmap, features, and market needs into coherent go-to-market stories.
• Support regional marketing teams with guidance for localization and in-market execution (without rebuilding everything locally).
• Contribute to competitive intelligence, win/loss insights, and continuous refinement of messaging based on market feedback.
• Lead the adoption and use of AI tools, including Jasper.ai
  , to drive market intelligence, competitive insights, customer signal analysis, messaging optimization, content creation, and prioritization of product launches and campaign focus areas.
• Act as a hands‑on content creator across written and video formats
  , producing self‑built launch assets, sales enablement, campaign inputs, and thought leadership. Product Marketing is expected to be campaign‑embedded and visible
  , with PMMs acting as credible product voices that drive engagement and influence buying decisions.

• 5-7 years of Product Marketing experience in B2B technology.
• Direct experience with metrology, hardware, CMMs, or precision industrial equipment
  .
• Strong understanding of technical buyer personas (engineers, quality leaders, manufacturing decision‑makers).
• Proven ability to develop market‑ and value‑driven positioning
  , not feature‑led messaging.
• Experience supporting campaigns that drive measurable pipeline impact.
• Track record of delivering modern, interactive device launches (digital, events, demos).
• Comfortable operating in a matrixed organization across Product, Sales, and Marketing.
• Clear, structured communicator with strong business judgment and execution bias.

Employee will encounter work environment characteristics described below while performing the essential job functions and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform the essential job…