Head of Marketing

Title:Head of Marketing
Location: Ramsey, Minnesota
Reports to: Chief Executive Officer (CEO)

• Develop and execute a multi-year marketing strategy aligned with Delta Mod Tech’s long-term growth objectives in medical devices, battery manufacturing, and advanced packaging.
• Define and evolve the brand architecture to reflect both converting and coating capabilities, ensuring clear differentiation from commodity equipment manufacturers.
• Conduct segmentation and market analysis to identify high-value verticals and develop targeted go-to-market strategies for each segment.
• Partner with executive leadership to support new market expansion, European growth, and emerging opportunities such as advanced battery applications.

• Build a modern industrial brand that honors Delta Mod Tech’s heritage while elevating our presence across global markets.
• Lead the development of messaging frameworks, value propositions, and technical narratives that resonate with engineering, operations, and C-suite buyers.
• Establish a robust thought leadership program featuring white papers, technical content, case studies, conference engagements, and media relationships.
• Amplify the expertise of internal engineering and technology leaders to influence the market and accelerate trust-building.

• Transform  into a high-performing digital demand engine focused on education, qualification, and early-stage engagement.
• Oversee digital programs including SEO/SEM, email marketing, automation workflows, analytics, and content marketing.
• Build multi-channel campaigns that support long sales cycles (12–24 months) and nurture prospects across complex buying journeys.
• Recommend account-based marketing strategies for priority accounts in collaboration with sales.

• Work closely with the Sales Leader to align funnel definitions, lead qualification processes, and service-level expectations.
• Create sales enablement tools including product sheets, ROI calculators, presentations, and competitive positioning resources.
  
  Drive shared accountability for pipeline and revenue outcomes.

• Partner with Service and R&D to capture insights into customer needs, competitive activity, product performance, and emerging applications.
• Build customer reference and advocacy programs that support credibility in complex sales cycles.
• Contribute to post-acquisition integration planning and communication, supporting brand transitions and market messaging.

• Build and lead a high-performing marketing team across product marketing, content strategy, digital demand generation, and marketing operations.
• Determine the right mix of internal talent and agency partnerships to scale efficiently.
• Implement marketing systems including CRM optimization, marketing automation, and analytics dashboards.
• Establish performance measurement frameworks that clearly demonstrate marketing’s contribution to growth.

• 12–18 years of progressive B2B marketing leadership experience in industrial automation, capital equipment, advanced manufacturing, or similar technical environments.
• Demonstrated success building or transforming a marketing function at a growing mid-size organization ($50M–$500M).
• Strong experience in long-cycle, multi-stakeholder B2B marketing within regulated industries (capital equipment highly valued).
• Expertise in digital demand generation, account-based marketing, product marketing, and brand positioning.
• Ability to translate complex engineering concepts into clear, compelling technical marketing content.
• Strong analytical skills, including comfort with KPIs, dashboards, campaign measurement, and ROI analysis.
• Experience managing agency partners, vendor relationships, and industry associations.
• Proven ability to lead teams, manage change, and build new operational infrastructure.
• Excellent communication and cross-functional collaboration skills; able to partner effectively with engineering, R&D, service, finance, and executive leadership.
• Leadership style consistent with a family-owned culture: collaborative, humble, customer-focused, and able to modernize while honoring tradition.

This role is based at our Ramsey, Minnesota headquarters, with periodic travel to customers, industry events, and European operations. Delta Mod Tech offers a competitive compensation package aligned with senior marketing leadership roles in industrial manufacturing, including performance-based incentives tied to marketing and company growth.

Salary Range:
$170,000 - $195,000 per year (DOE - Depending on Experience)

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability
• Long-Term Disability
• Flexible Spending Account (FSA)
• Life Insurance
• $50,000 life insurance policy
• Health Savings Account (HSA) with up to $500 annual match (for…