Volunteer: Social Media Strategy and Playbook

Overview

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. We are seeking a volunteer to help us develop a practical social media strategy and playbook. The deliverable will outline target audiences, recommended platforms, content themes, a sample content calendar template, posting guidance, and a metrics framework. Specific details will be defined with volunteers during kickoff.

A clear social strategy will help Fur and Floss amplify dental care education, promote accessible treatment opportunities, strengthen partnerships with rescues and underserved communities, and increase awareness and support so more shelter pets receive care and become adoptable.

Staff will provide organizational context, examples of current posts, and any available analytics. Volunteers and staff will meet regularly to co-create and refine the strategy so recommendations match our capacity and can be implemented.

Fur and Floss: A Veterinary Dental Nonprofit Mission:
Fur and Floss is a registered 501(c)(3) nonprofit organization committed to enhancing the lives of shelter pets through expert dental care, education, and accessible treatment. Our mission is to improve animal well-being by partnering with rescues and underserved communities, ensuring every pet has a healthy smile and a better chance for adoption.