Marketing Coordinator

Description

• Marketing Platforms: Maintain and update marketing platforms, including the bank website, email marketing systems, on-hold messages, digital displays, digital banking platforms, online reputation platform, digital profiles and social media accounts, and others as appropriate.
• Marketing Processes: Support and implement key marketing processes, such as online reputation, marketing vendor partnerships, and branded merchandise and apparel, and others as appropriate.
• Communication & Design: Help draft and prepare communications, including emails, marketing materials, and operational signage. This may require basic design, such as formatting and resizing logos or imagery.
• Campaign Lists & Performance: Manage campaign list segmentation, scheduling, and performance tracking across multiple digital channels.
• Digital Systems & Upgrades: Act as marketing point person for bank-wide digital systems and platforms. Support ongoing digital upgrades.
• General Support: Provide general marketing, administrative, executive and bank-wide assistance, as requested. This may include coordination, event set-up or take-down, distribution of materials, visiting branch locations and other activities.

• Sponsorship & Community Engagement: Maintain and strengthen the sponsorship process to connect with appropriate community organizations.
• External Events: Plan, manage, or support external events hosted by the bank, ensuring alignment with marketing and sales objectives.
• Sales Campaigns: Coordinate campaigns that support sales growth and broaden visibility in the community.
• Business Line Support: Provide lines of business with tools, resources, and coordination to support sales initiatives.
• Sales Materials: Develop or maintain sales enablement materials, such as one-pagers and client-facing guides.

• Minimum education level of high school diploma or equivalent.
• Bachelor's Degree is preferred.
• At least 2-3 years of Marketing experience.
• Proficient in Microsoft Office Suite. (Excel, PowerPoint, Word and Outlook)
• Experience in design tools such as Canva and/or Adobe Suite preferred.
• Strong communication & interpersonal skills.
• Positive, can-do attitude with a desire to help others.
• Keen attention to detail and strong organizational skills.
• Tech-forward and customer-oriented mindset.