Communications Manager

NC Aquarium on Roanoke Island - Communications Manager

Position Number:  | Grade: NC13

Agency:
Department of Natural and Cultural Resources | Division:
Aquariums | Job Classification

Title:

Information & Communications Spec II (NS)

Location:

374 Airport Road, Manteo, NC 27954 | Phone:

Apply at:

The North Carolina Department of Natural and Cultural Resources (DNCR) manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund, and the Natural Heritage Program.

The Department’s vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Everyone is welcome. For more information, please visit (Use the "Apply for this Job" box below). We encourage you to apply to become a part of our team!

The North Carolina Aquariums at Roanoke Island seeks a dynamic, efficient, and enthusiastic individual to join the leadership team as the Communications Manager.

• Managing a wide range of communication tools, including the Aquarium's shared website and social media outlets.
• Evaluating and developing cooperative marketing and advertising programs through the local/area business and tourism community; developing advertising layouts for publications promoting area/regional attractions and including placement of advertising and promotional pieces; and contributing to the creation/implementation of special events.
• Extensive contact with members of the media and the public at large and serving as liaison with tourism industry officials in the local community, including serving on tourism and other industry promotional boards, commissions, and committees.
• Primary contact for advertising representatives, partner agencies and organizations, and must maintain a professional and informative role in interacting with the Aquarium’s social media followers.
• Overseeing the development and management of the Aquarium's marketing budget and advertisement purchasing.
• Interacting extensively with all Aquarium personnel, including the Aquarium Director, to ensure promotional activities, talking points, social media, and instruction to visitors are in keeping with the Division’s mission.
• Directing all communication, promotion, marketing, publicity, and public engagement related to programs, special events, and overarching advertising strategies throughout the public and private sectors.
• Editing Aquarium exhibit text, signage, educational and promotional materials for grammar, spelling, and punctuation.
• Creating content for press releases, articles, and on-line postings.
• Developing and implementing campaigns with original, creative, public relations and marketing ideas – and strategizing to raise awareness about the Aquarium’s programs, services, conservation initiatives and the organization’s mission.
• Publicizes the mission of the North Carolina Aquarium Division and manages the Aquarium’s internationally recognized brand.
• Working both independently and with a team in recognizing needs and making recommendations for messaging and public relations.
• Maintains a pulse on new and emerging technologies to provide optimal delivery of messaging.
• Maintains and builds relationships with media and the local community.
• Exhibits an accurate and solid understanding of proper journalistic (AP) style, English grammar, punctuation, and spelling with attention to detail.
• Comprehensive knowledge of advertising, marketing techniques, design, and multimedia skills are a plus.
• Occasionally receives specific instructions from the Division Director where applicable, in accordance with Division and DNCR policies.
• Works closely with Communications Managers at each of the North…