Senior Writer

Overview

Winston-Salem State University (WSSU) is seeking a Senior Writer within the Integrated Marketing and Communications (IMC) team. The role serves as a key storyteller and content strategist, responsible for developing compelling, high-quality written content that elevates the university’s brand and showcases its mission, people, and impact. The position produces news stories, feature articles, and editorial content for internal and external audiences across digital and print platforms.

The ideal candidate is an exceptional writer and editor with a deep understanding of higher education communications, a keen news sense, and a passion for inclusive storytelling that reflects WSSU’s diverse and vibrant community.

• Content Development and Storytelling:
  Research, write, and edit engaging content that supports university priorities, highlights academic excellence, student success, faculty research, and community engagement. Produce stories for the WSSU website, news portal, digital newsletters, magazines, and other institutional publications. Develop signature feature stories that bring the university’s mission and values to life through human-interest narratives. Ensure accuracy, clarity, and alignment with WSSU’s editorial and brand voice.
• Strategic Communication:
  Collaborate with IMC colleagues, the Chancellor’s Office, and academic units to identify and prioritize story opportunities that align with strategic goals. Translate complex topics (research, policy, data) into accessible and engaging content for broad audiences. Contribute to communication plans for major announcements, events, and campaigns.
• Media and Public Relations Support:
  Draft press releases, media advisories, and talking points for high-profile university initiatives. Support media outreach and assist in managing journalist inquiries and story placements. Identify opportunities for national, regional, and local media coverage.
• Editorial Oversight:
  Serve as a lead writer and mentor for IMC’s student and junior writers. Review, edit, and provide feedback on communications materials to ensure quality and consistency. Uphold AP style and university editorial standards across all content.

• Bachelor’s degree in journalism, communications, English, public relations, or a related field.
• Minimum of five (5) years of professional writing experience in journalism, higher education, public relations, or marketing communications.
• Demonstrated excellence in feature and news writing, with a robust portfolio of published work.
• Proficiency in AP Style and strong editorial judgment.
• Exceptional ability to write for various audiences and channels (web, print, email, social, media).

Preferred Years Experience, Skills, Training, Education

• Experience in higher education or nonprofit communications.
• Familiarity with SEO writing, digital analytics, and content management systems.
• Experience collaborating with photographers, videographers, and designers to produce integrated content.

Required License or Certification

• Valid US Driver s License
• Commercial Driver s License
  
  Required:
  
  No

• Position Classification
  
  Title:
  
  Temp Hourly
• FLSA:
  Non-Exempt
• Position Class (From Banner/PA): 55555
• Position Number: NS7033
• Working
  
  Position Title:
  
  Senior Writer
• Temporary Job Type: Non Student
• Appointment Type:
  Temporary
• Appointment Length: 2 years
• FTE: 1
• Hours per Week: 40
• Building and Room No.:
  Integrated Marketing and Communications, Alumni House

Salary: $35 per hour. Open date: 01/06/2026. Open Until Filled:
Yes. Time Limited Position:
Yes.

Special Instructions: A criminal background check will be conducted on the candidate finalist prior to the offer of employment. If no applicants meet the required competency and time and effort (T&E) requirements, management may consider other applicants. Salary will be determined based on competencies, equity, budget, and market considerations. Resumes will not be accepted in lieu of completing an electronic application.

The application must be completed in full detail (including work history) for qualifications to be considered. Failure to complete the application completely may result in you not being considered for the vacant position. Your application will not be completed until you receive an online confirmation number at the end of the process. For questions about the application process, contact Human Resources ividuals with disabilities requiring accommodation in the application and interview process, please call .

Required fields are indicated with an asterisk (*).

• How did you hear about this employment opportunity?

• Public Job Posting
• Internal Job Posting
• Agency Referral
• Advertisement/Publicaton
• Personal Referral
• Website
• Other

Required Documents

• Resume

Optional Documents

Winston-Salem State University
601 S. Martin Luther King Jr. Drive
Winston-Salem, NC 27110