Product Group Lead- Marketing

Work Location:

Wilmington, Delaware, United States of America

40

$141,960 – $230,880 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate’s skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Product Management

The Product Group Lead provides senior level strategic direction in developing and implementing the Bank’s products, services, programs and projects including features, benefits and characteristics that meet customer needs. Responsible for formulating strategy, policy and overall direction of the identified product or suite of products portfolio. Accountable for building a strong talent pipeline within the team.

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Provides strategic direction in developing and implementing the Bank’s products, services, programs and projects including features, benefits and characteristics that meet customer needs. Responsible for formulating strategy, policy and overall direction of the identified product or suite of products portfolio.
• Acts as the expert on the market and maintains vigilance gathering industry expert opinions and qualitative market data for different market segments.
• Leads business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
• Ensures effective ways to deliver complete solutions to identify market problems and ensures gaps are identified and filled.
• Reviews and approves business and expense plans and tracks success and effectiveness of product development delivery and implementation. Develops and manages the product development calendar and oversees the successful and seamless execution of deliverables.
• Manages the identification of competitive offerings in the market and their strengths and weaknesses. Prioritizes the presence and relative importance of key product deliverables.
• Determines the methodology to quantify market analysis to look at internal measurements and product performance to determine how the product impacts the Company operations including product life cycle, quality, technical support, marketing programs and sales support.
• Oversees the creation of product roadmaps to illustrate the vision for the product. Plans product solutions that meets our clients needs.
• Ensures the creation of scenarios to describe the evolving changes within the market and illustrate why product features/ benefits are necessary for acquisition and retention.
• Directs market research projects and recommends methods for growing existing markets and developing opportunities for customer products and services.
• Consults and advises executive management on the marketing initiatives related to major Company activities.
• Studies, analyzes and reports on quality of service, customer attitudes, economic conditions and government controls with respect to their effect on sales of existing or proposed products and services. Collaborates with business lines in establishing new services and products.
• Demonstrates effectiveness in creating and using conceptual frameworks to structure the develop insights into the consumer; as a result, demonstrates a high level of analytical rigor in formulation of product insights.
• Ensures the team effectively implements and monitors product/segment performance against objectives, recommending enhancements to ensure a consistent customer, brand experience
• Delivers…