Social Media Content Specialist

Why this job matters

As the Social Media Content Specialist at Ko-Kwel Casino Resort, you are the voice, the lens, and the personality behind how our guests and community experience us online. In this role, you bring our brand to life by capturing moments, highlighting experiences, and creating content that feels authentic, playful, on-trend, and engaging. You combine creativity with strategy and storytelling with analytics to build relationships, grow loyalty, and invite new guests into the world of The Mill through vibrant, thoughtful digital content.

• Make sure the space stays safe, clean, and friendly for both guests and the rest of the team; speak up and report any safety concerns to the Safety Committee.
• Plan and collaborate on photography and videography sessions that highlight the beauty of our property, the surrounding area, and the experiences that make The Mill a true destination.
• Accompany VIP excursions and special experiences to capture authentic guest moments that showcase the uniqueness and warmth of our resort.
• Create compelling short-form and highlight video content that brings festivals, events, VIP experiences, and trending moments to life.
• Develop and share engaging content on a consistent basis that builds meaningful connections, increases brand awareness, and encourages community interaction.
• Design, implement, and manage our social media strategy through research, audience insights, platform selection, messaging development, and content planning.
• Monitor social platforms daily, responding thoughtfully and professionally to guest comments, questions, and reviews to foster connection and trust.
• Collaborate creatively with cross-functional teams to support departmental goals, campaigns, and guest engagement initiatives.
• Lead the development of short- and long-term social media strategies and advise leadership on trends, opportunities, and growth plans.
• Produce and present regular performance reports to measure impact, identify opportunities, and establish best practices for ongoing success.
• Build and maintain relationships with local partners, influencers, and community organizations to expand reach and co-create meaningful content.
• Stay ahead of industry trends, emerging platforms, audience behaviors, and competitor activity to keep our content fresh, relevant, and innovative.
• Jump in where needed to support the team and keep things running smoothly. (Other duties as assigned)

We ve included the typical physical parts of the job here. If you need an accommodation to do the work, just let us know—we re here to support you.

You'll need to be available to work weekends, holidays, and evenings when we are busy. During your shift, you ll stand or sit for extended periods, and frequently walk, and use your hands to finger, handle or feel objects, tools or controls. Must be able to lift 20 pounds, with occasional lifting of more than 35 pounds (assisted). Must be able to move chairs, tables and event props as necessary.

The position requires the ability to process information using computer methods and technology, at times for more than 50% of the work time. It is important to stay calm and make good decisions under pressure, especially when dealing with stressful situations or upset people. Just a heads-up-the casino environment may expose you to secondhand smoke.

This is a quick summary of the main duties and requirements-it might not cover everything you could be asked to do.

• Friendly and approachable attitude that helps guests (and the team) feel welcome and cared for every day.
• Bachelor s degree in Communications, Graphic Design, or related field is preferred. A combination of education, experience and skills may be considered.
• Minimum of three (3) years of experience in social media management. Casino or related hospitality experience is helpful but not required.
• Proficient with DSLR/SLR camera with a meticulous eye in photography.
• Knowledge of Adobe Creative Suite with a strong background in video and audio editing.
• Adaptability to master new equipment and enhance the scope of your role.
• Str…