Vertical Marketing Leader - Americas

Overview

Marketing Lead – First Advantage

Location:

Atlanta, GA | Type:
Full-time | Remote

This is a remote, individual contributor role, leading the end-to-end development of targeted marketing programs. First Advantage is seeking a dynamic, strategic, and AI-forward Vertical Marketing Leader to accelerate growth in our Financial Services, Technology, Entertainment, Staffing, Retail, and Canada geographic markets. This is a high-impact role at the intersection of marketing, sales, and product—focused on owning and executing go-to-market strategies that generate leads, increase revenue, and drive client engagement.

Job Title:

Vertical Marketing Leader - Americas |

Location:

U.S. Remote

Benefits:
Medical, Dental, Vision, Retirement, PTO

Salary Range:
Approximately $120,000 - $140,000 base annually.

Job Type: Full-Time, Exempt

• Develop and Own Vertical Marketing Strategy:
  Create and execute a comprehensive marketing plan for key verticals that aligns with business priorities and drives pipeline growth.
• Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs.
• Drive Demand Generation & Sales Alignment:
  Build and localize integrated marketing programs that generate high-quality leads, accelerate sales cycles, and enable Account Executives to win.
• Leverage AI to Scale and Personalize:
  Use AI-driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation—bringing smarter marketing to the forefront.
• Activate Campaigns Across the Funnel:
  Translate corporate campaigns and messaging into vertical-specific formats that resonate across digital, events, email, and field marketing tactics.
• Create Vertical Thought Leadership:
  Develop relevant, insight-driven content that positions First Advantage as a trusted expert in each industry.
• Partner Cross-Functionally to Maximize Impact:
  Collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness in execution.
• Measure, Learn, and Optimize:
  Track performance across channels and programs. Report regularly on marketing-sourced pipeline, campaign ROI, and vertical engagement.

• 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries (Healthcare, Transportation, Industrials preferred)
• Strong track record of supporting sales teams and influencing revenue through marketing
• Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, Hub Spot AI, predictive lead scoring tools)
• Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
• Strategic thinker with an eye for detail and strong project management skills
• Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders
• Comfort operating in a fast-paced, matrixed environment with shifting priorities
• Passion for innovation, experimentation, and continuous improvement