Senior Manager of Marketing Operations Onsite

Description

MASS MoCA is embarking on an exciting period of growth and storytelling within the context of new leadership and Strategic Plan vision. As we build a best-in-class communications and marketing team to support the organization’s forward momentum, we’re looking for a dynamic leader who will play a key role in shaping team culture of the Communications and Content (C+C) department while optimizing the efficiency and effectiveness of departmental workflows, project intake, digital platforms (including the website), and performance metrics.

Reporting to the Director of Communications & Content, this position bridges the gap between C+C and other museum departments, including Advancement and IT, to maintain a cohesive approach to visitor and patron engagement with the museum and its creative campus.

This position is designed to support a critical and exciting period of growth and positioning for MASS MoCA. The Senior Manager of Marketing Operations will be a collaborator in planning and implementing marketing and program strategies within the department. As one of the department’s senior managers, this role partners closely with the Senior Manager of Brand and Graphic Design to align operational systems, campaign planning, and cross‑departmental priorities.

In addition to managing two Communications Coordinators, this position will help build out our operations function — crafting efficient workflows, setting shared goals, and elevating team performance to new heights.

Requirements

Duties and Responsibilities:

Marketing Operations

• Work closely with the Director of Communications and Content to develop, implement and manage workflow protocols for the department that balance needs across artistic programming, fundraising, campus planning and visitor services
• Manages and directs the day‑to‑day work and performance of the Communications Coordinators, exercising independent judgment and authority in personnel and operational matters. This position is responsible for effectively making decisions regarding hiring, promotion, discipline, discharge, performance evaluation, scheduling, workload assignments, mentoring, and corrective action. The role ensures consistent implementation and enforcement of institutional policies, procedures, and operational standards, and acts in the interest of the employer when addressing personnel, compliance, and performance issues.
  
  Provide project management and creative asset collection support for institutional initiatives and large‑scale marketing campaigns such as season announcements, exhibitions, festivals and signature events
• Optimize the department’s use of project management and communications tools
• Develop, manage and share marketing campaign reporting against goals and ROI including Google Analytics, email and social media analytics, and other available data
• Collaborate with the Advancement team on CRM / donor management system and its data, manage marketing list segmentation and scoring for targeted messaging to improve engagement and conversion rates
• Collaborate with Visitor Experience team to standardize audience benchmark goals and attendance reporting for senior leadership, advancement and other reporting needs
• Serve on inter‑departmental task forces including Tessitura, civic engagement, visitor surveys and others as needed
• Develop and provide status reports and updates to leadership
• Perform other duties as assigned or requested by Department Director

Website

• Provide strategic oversight of the museum’s digital ecosystem, with primary responsibility for the website
• Manage the museum’s website including content strategy, new projects and regular updates, Google Analytics dashboard and reporting, SEO and vendor management (developers)
• Work closely with the Director of Communications and Content and IT team to design the strategy and development of a new website
• Manage website design templates and style guides, liaise with in‑house graphic designers for images and web design needs
• Liaise with web development team and IT department in support of significant web design needs, performance, laws and regulations, and security issues
• Monitor content of the full website for…