Director of Annual Giving-OU Health Campus

POSITION SUMMARY

The Director of Annual Giving develops and executes the annual giving program for the University of Oklahoma Health Campus academic colleges and centers. This includes, but is not limited to, direct mail, e‑solicitations, social media and the annual Giving Day fundraising initiative, as well as other special campaigns related to annual giving. This person will report to the Senior Director of Annual Giving with a dotted line to the campus Assistant Vice President of Advancement.

• Develop strategic plans for annual giving across the nine academic units and centers at the OU Health Campus, in coordination with university‑based annual giving efforts. Plans should include campus and external events in support of philanthropic efforts.
• Work dually with the central annual giving office and the OU Health Campus academic colleges and centers to implement plans to increase annual support.
• Oversee Annual Giving Project Manager to execute the annual giving plan.
• Develop and manage a budget for annual giving programs to adequately raise funds with an appropriate return on investment.
• In partnership with units, plan all direct email, mail and phone giving campaigns. Duties include working with the graphics team to design packaging and art, determining appropriate segmentation, managing data based on unit‑specific needs, drafting or editing copy templates, communicating with units and unit leadership to finalize and proof all materials, work with vendors to distribute, track and monitor progress to make appropriate segment changes, and reporting results to units.
• Evaluate campaigns to ensure that goals are being met and provide reports to units on a regular basis.
• Produce and maintain a yearly production calendar for annual giving regarding these units and in coordination with the Foundation calendar.
• Coordinate the university’s annual Giving Day initiative for the Health Campus’ colleges and centers.
• Oversee stewardship of annual giving donors for assigned units in partnership with the Stewardship team.
• Track the success of appeals and make changes to the program as needed for increased ROI.
• Assist with campus special campaigns and advancement activities as directed by the AVP of Advancement.
• Assist with sponsorship solicitations for fundraising events.
• Attend regular Annual Giving Team and All Advancement meetings in Norman.
• Perform related responsibilities as required or assigned.

Knowledge, Skills, Abilities:

• Advanced computer skills; must be proficient in Excel.
• High level of initiative and creativity.
• Knowledge of media, communication and dissemination techniques and methods.
• Ability to prioritize, manage multiple assignments and meet deadlines.
• Excellent verbal and written communication skills.
• Ability to work independently and in collaboration with others.
• Ability to develop and maintain constructive working relationships.
• Ability to obtain information from relevant sources.
• Ability to work without close supervision and make proper independent decisions.
• Must have current driver’s license.
• Team‑oriented.
• Ability to travel and work flexible hours.

Required:

• Bachelor’s degree in Communication, Marketing, Public Relations or closely related field.
• 48 to 60 months fundraising, sales, gift planning, public relations, communications, or marketing.
• Some management experience.

Preferences:

• Previous experience in higher education – annual giving, special events, writing and direct mail appeals.
• 5 years of fundraising experience.