Healthcare Multimedia Journalist

Healthcare Multimedia Journalist page is loaded## Healthcare Multimedia Journalist locations:
Central Park IItime type:
Full time posted on:
Posted Todayjob requisition :
R0062673##
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* Position Title:

** Healthcare Multimedia Journalist##
** Department:
** Brand and Growth Marketing##
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* Job Description:

** The Digital Content Specialist creates compelling, multimedia content that brings OU Health's stories to life across digital platforms. This position is a key member of the digital newsroom team, crafting narratives that showcase clinical excellence, patient experiences, employee achievements and organizational impact. The Specialist produces high-quality written, visual and multimedia content that engages diverse audiences while advancing brand positioning, patient acquisition and community awareness goals.

This position serves as a creative storyteller that translates complex medical information into accessible, human-centered narratives that resonate with patients, referring providers, community members and other key stakeholders.
** Essential Responsibilities
*** Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.*## Content Creation & Storytelling
* Research, write and produce compelling stories across multiple formats including feature articles, patient success stories, physician profiles, employee spotlights, clinical innovation pieces, and community impact narratives
* Conduct interviews with patients, physicians, employees and other stakeholders to gather authentic stories and compelling quotes
* Transform complex medical topics, research findings and clinical innovations into clear, engaging content accessible to general audiences
* Create content that highlights OU Health's identity as the clinical enterprise of Oklahoma's only academic medical center, showcasing the integration of patient care, medical education, and research
* Develop human-centered narratives that demonstrate empathy, cultural sensitivity, and respect for patient experiences
* Write compelling headlines, subheadings, and social media copy that drive engagement and readership
* Ensure all content adheres to AP style, brand guidelines and organizational messaging frameworks## ## Digital Newsroom
* Contribute regular content to OU Health's digital newsroom platform according to editorial calendar and strategic priorities
* Format and publish content using content management systems (CMS)
* Optimize content for search engines (SEO) and AI-powered information retrieval platforms following best practices
* Maintain content consistency across digital platforms including  integration
* Monitor content performance and engagement metrics to inform future storytelling approaches## Multimedia Content Development
* Collaborate with photographers, videographers and designers to conceptualize and execute multimedia storytelling projects
* Write scripts, storyboards and treatments for video content, podcasts, and interactive features
* Coordinate photo and video shoots, including scheduling, logistics and on-site direction
* Edit and optimize multimedia assets for various digital platforms and formats
* Develop visual storytelling approaches that enhance written narratives## Research & Story Development
* Proactively identify compelling story opportunities across OU Health service lines
* Research industry trends, competitive content and emerging healthcare topics to identify relevant storytelling angles
* Build and maintain relationships with subject matter experts, physicians, service line leaders and clinical staff to source story ideas
* Verify facts, statistics and medical information with appropriate clinical experts and resources
* Stay current on healthcare news, academic medicine developments, and organizational priorities## ## Collaboration & Project Management
* Partner with media relations team to amplify earned media coverage through owned channels
* Work with service line leadership to develop content that drives patient volume and provider referrals
* Manage multiple projects simultaneously while meeting deadlines and quality standards
* Participate in editorial planning meetings and contribute strategic content ideas*
* ** General Responsibilities
*** Performs other duties as assigned
** Minimum Qualifications
***
* Education:

** Bachelor's Degree required.
*
* Experience:

** At least 3 years of experience in content creation, journalism, digital media or corporate communications required.
** License/Certification/Registration:
** None
* * Knowledge/Skills/Abilities
*** Understanding of healthcare and medical terminology
* Experience conducting interviews and developing human-interest stories
* Proven ability to produce content for digital platforms including web, social media, and multimedia formats
* Experience working with content management systems and digital publishing platforms
* Exceptional writing, editing and proofreading…